Our services

Young Singaporean Entrepreneurs Explore Toting QR Codes

shopping bags

It takes young people with an urge to learn things at an in-depth level, the willingness to make mistakes and the desire to make money to come up with fresh new ideas. In Singapore, we are seeing this through four young students from the Design Entrepreneurship Center at NYP (Nanyang Polytechnic), quite a reputable learning center in the small island country.

Being tech-savvy and possessing the urge to find new ways to make some pocket money (and hopefully much later on in their lives), they explored the idea of printing out ads on tote bags which they will distribute to the general public for free.

Instead of designing unique tote bags, the four came up with the idea of printing ‘rented-out space’ on the tote bags for approximately SGD1000 each and there are nine spaces on each of the bags. So far, their bid is considered rather successful because they managed to produce about four thousand and two hundred bags which were distributed during a tradeshow.

This may not sound like much to us because we are so used to seeing company logos on free tote bags all the time. We see it during exhibitions, in the supermarket or even outside malls. But the usual bags carry ONE company’s logo and their propaganda to solicit business from you is sometimes a big turn off. The common branding practice is, some people may argue, getting a little old. It was revealed in a study that consumers are not compelled to act upon seeing logos of brands and companies.

What is different about the multi-ad tote bags is that it doesn’t take sides, which gives consumers the impression that there is also no side to take. No one is trying to dupe anyone into anything; therefore, they might feel safer and more compelled to act.

The second good point about the effort is that it contains QR Codes which is interesting and is a great way for brands to communicate with the general consumers over the internet. The first round of tote bags was distributed around Marina Bay Sands Gift Shop and Stationary show which was held on Aug 17, 2012. The organizers of the show boasted of nearly nine thousand people from all walks of life and other corners of the world.

The students aim to distribute a similar number of bags (if not more) during Children’s Day. Here’s to their success!

More articles in this topic

Set a world record, save a kid’s life

Want to do something fun, exciting, meaningful and will go down in the history books in the next couple of days. Or perhaps, you are just as easily excited about QR Codes as we are. Either way, here is your chance to join a bunch of enthusiastic youth in making the world’s largest QR Code […]

Read more
Martell Noblige Cognac Shows Marketers How It Is Done

Talk about marketing and you will get differing opinions on what works and what is effective. We have seen a lot of success stories as far as marketing is concerned, and this one is no exception. Martell Noblige Cognac brought together different types of marketing to come up with its latest campaign. The theme for […]

Read more
QR Codes Help You Dispose of Garbage Properly

When it comes to the environment, we all have to pitch in. While it is best to minimize the amount of waste we produce, there is still garbage that we have to take care of. One of the best ways to dispose garbage is to segregate it. You can always sell recyclable materials such as […]

Read more

One Response to Young Singaporean Entrepreneurs Explore Toting QR Codes

  1. Juraimi September 25, 2012, 4:28 pm

    Hi Sir,

    A very good day to you.

    First of all, let me start a little introduction, im currently werking in a small based company but are handling a numerous items such as spare parts and machines. These items are used locally in repairing n upgrading of items, is there such qr codes
    system that could generate a main tracking system as well as records of history, locations, invoices incurring based on, “on the spot” repairing and upgrading? Such system is a need as of now, we hardly have any hardbase records of all our machines.
    P.s. We’re in a coffee machines servicing n technical department.

    Thank you very much for taking some time to read on my enquieries, hope to hear from you guys soon.
    A proposal for my company would mean alot in securing my future in the company.

    Thank you,
    Yours Sincerely.
    Juraimi

Leave a Reply

Your email address will not be published. Required fields are marked *

*

nineteen − thirteen =

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>