One of the most difficult things to manage about contests and sweepstakes is how to forms together and to organize them without losing your mind. The forms would be coming in from different retail outlets and a team of people would have to be hired just for this task. Yes, the task is simple and yet, it is an undeniably tedious one.
So, when we heard that Lindemans is already moving in on the modern way to doing things by launching the ‘Summer of Discovery Weekend Getaways‘ sweepstakes, our antenna went up.
The main target for this sweepstakes are busy moms who have a love for good wine. In retail outlets like Wal-mart, Publix, and Safeway, apart from finding physical forms to enter the contest, participants will find a 2D barcode printed on leaflets, product packaging and labels that they can scan with a smart phone so that they can enter their the sweepstakes on the spot.
With this technology, the worry about losing the form is eliminated. To top if all off, consumers will have the assurance that entry to the sweepstakes is instant.
The wine giant’s new approach to this, although not the first, is very ’21st century’. Purchasers of their wine will get a chance to win travel prizes via the sweepstakes. It’s smart….busy moms REALLY do need weekend getaways…especially free ones.
Anyway, the 2D barcode campaign is not only going to raise sales for their products, we think they are solidifying their brand and image at the same time. In order to be a leader in ANY given industry, you need to be singing the same tune with modern people. You need to be open-minded about new technologies…and this act alone shows that the company is willing to open new doors and use new approaches to bridge the divide between the company, its products and the consumers. Such connectivity always guarantees loyalty from their followers.
The company is said to be aggressively promoting the campaign via online partnership with a huge travel website, Travelocity, Facebook and Twitter accounts. Although initially rather hesitant about using high-end technology, we are happy that this adds another company to our list companies who are willing to learn new tricks to get the job done.
More articles in this topic
Talk about marketing and you will get differing opinions on what works and what is effective. We have seen a lot of success stories as far as marketing is concerned, and this one is no exception. Martell Noblige Cognac brought together different types of marketing to come up with its latest campaign. The theme for […]Read more
When it comes to the environment, we all have to pitch in. While it is best to minimize the amount of waste we produce, there is still garbage that we have to take care of. One of the best ways to dispose garbage is to segregate it. You can always sell recyclable materials such as […]Read more
Parents of kids with autism have many fears. One of them is losing their kids as they wander off to some place they are not familiar with. QR codes have been helping parents with autistic kids. It is a fact that most kids with autism will wander and get lost with their parents. It happened […]Read more
- New Useful Android Apps - Tried And Tested
- Tip: Time Management and Scheduling Tasks
- No Guessing For GUESS
- QR Code Parking Meters Debuts in Australia
- QRates Of Oranges – VW Crafter Van Commercial
- Instagram Came To Android
- RaceMenu Uses QR Codes to Allow On-Site Event Registration and Payment
- QR codes for Professionals
- The Difference Between PC Users And Mobile Phone Users
- Digital Artwork With QR Codes
Google Android news and discussion.
Deliver latest top technology stories and breaking IT news
Near Field Communication (NFC) news, ideas, projects and technologies.
QR Code, Datamatrix and other two dimensional barcode news and analysis.
Tips, advices, how-to's and DIYs for the latest technologies.