Welcome to the age of the Internet of Things where everyday objects can communicate with each other and with humans. QR codes are part of the many technologies that make up the Internet of Things.
And there have been a couple of technologies that come out that wants to be the next QR code. For example, image recognition technology, audio codes, SnapTags, and other similar technologies have all come out to try to put QR codes out of business.
There is another technology that aims to replace QR codes. Created by researchers at the University of Nottingham, they are called Aestheticodes.
Aestheticodes will allow you to access digital content with your smartphones, tablets and mobile devices, only that instead of pixels you get to use really beautiful images. So brands could use Aestheticodes to give their customers a way to interact with their packaging and all that.
Why Aestheticodes is not a good enough idea to beat QR codes
Aestheticodes might be a good idea in that it gives you a natural way to interact with your customers. You no longer need to use a QR code that may not be compatible with your branding or the images you used in your packaging. But it suffers from the same weaknesses that other technologies before it suffer from.
For one, you need to download yet another app to “read” it. Granted that it is simple enough to do, we just do not see why anybody would do so just to use the app once or twice. For another, it is not that easy to generate. With QR codes, you can create your own in just a minute or less. Aestheticodes need to be programmed. This gives rise to a third block for Aestheticodes, you need to pay to use it. In fact, you would need to work with the Aestheticodes company to use them. QR codes are free to generate and use.
With the rise of customized QR codes, you can now spice up a traditional black and white QR code. You can use your brand’s colors, put in images and all that. There is no reason to complain about how plain your QR code looks and how it does not jive with your brand. So why look at other technologies when QR codes can easily do what you want to do?
More articles in this topic
Want to do something fun, exciting, meaningful and will go down in the history books in the next couple of days. Or perhaps, you are just as easily excited about QR Codes as we are. Either way, here is your chance to join a bunch of enthusiastic youth in making the world’s largest QR Code […]Read more
Talk about marketing and you will get differing opinions on what works and what is effective. We have seen a lot of success stories as far as marketing is concerned, and this one is no exception. Martell Noblige Cognac brought together different types of marketing to come up with its latest campaign. The theme for […]Read more
When it comes to the environment, we all have to pitch in. While it is best to minimize the amount of waste we produce, there is still garbage that we have to take care of. One of the best ways to dispose garbage is to segregate it. You can always sell recyclable materials such as […]Read more
- QR Code Scanning in China Increases
- Smaller Brands Cropping Up For Smartphone Industry
- Target and Disney Use QR Codes in Latest Marketing Initiative Aimed at Children
- Scan-To-Gram – Instant Find And Follow System For Instagram
- Ted Baker Sports a New Customized QR Code!
- Nissan Makes Buying Cars Easy with QR Codes
- Make Your Lesson Plan More Interesting with QR Codes
- Paying With Your Mobile Phone Possible
- Let’s Not Wine About QR Code
- Sell Your Home With Your Phone
Google Android news and discussion.
Deliver latest top technology stories and breaking IT news
Near Field Communication (NFC) news, ideas, projects and technologies.
QR Code, Datamatrix and other two dimensional barcode news and analysis.
Tips, advices, how-to's and DIYs for the latest technologies.