Those in the online social media marketing industry would know that Wildfire is made up of some of the most advanced, educated, energetic, optimistic, creative and technologically-driven individuals. The company has been at the forefront of online media marketing ever since it began operations and Google being Google, kept their eyes trained on the company’s growth.
Lo and behold, Google announced that it acquired the social media company for an unspecified amount.
While this is no new news because Google’s been acquiring startups and other great companies t bevy up the services that they can offer their clients and users, we are thinking about how Google’s going to integrate what Wildfire has to offer into its already very thick portfolio. Or maybe it won’t. Every time Google acquires a new company, it gets people thinking and talking.
But Google’s not the only company that is into acquiring small startups…many other companies are doing it too. Oracle, for instance, took in Involver last month and will follow that up with another social media company called ViTrue. I don’t think that is the end of it because it looks like they are on their way to acquiring more startups.
My guess is that Google’s going to, without tearing up what Wildfire’s already created, try integrating what Wildfire has on its plate and offer it to their customers. The product management director said in a blog that the company realizes that people are relying more and more on social media sites when making decisions – like which retailer to go to or which restaurant is best for seafood, etc. Wildfire, it was claimed, has a ready sixteen thousand clients under its belt and I believe that together with Google, it can create a bigger and better platform for people to manage their online social networking presence and campaigns.
The focus for this acquisition is to help brands organize, run and manage their online media campaigns and then back with accurate data and feedback from people that the campaign’s reached. With that information, marketing campaigns can become more cost-effective which means consumers are happier and so will a company’s budget.
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