Our services

Widlfire Acquired By Google, For Better Online Brand Management


Those in the online social media marketing industry would know that Wildfire is made up of some of the most advanced, educated, energetic, optimistic, creative and technologically-driven individuals. The company has been at the forefront of online media marketing ever since it began operations and Google being Google, kept their eyes trained on the company’s growth.

Lo and behold, Google announced that it acquired the social media company for an unspecified amount.

While this is no new news because Google’s been acquiring startups and other great companies t bevy up the services that they can offer their clients and users, we are thinking about how Google’s going to integrate what Wildfire has to offer into its already very thick portfolio. Or maybe it won’t. Every time Google acquires a new company, it gets people thinking and talking.

But Google’s not the only company that is into acquiring small startups…many other companies are doing it too. Oracle, for instance, took in Involver last month and will follow that up with another social media company called ViTrue. I don’t think that is the end of it because it looks like they are on their way to acquiring more startups.

My guess is that Google’s going to, without tearing up what Wildfire’s already created, try integrating what Wildfire has on its plate and offer it to their customers. The product management director said in a blog that the company realizes that people are relying more and more on social media sites when making decisions – like which retailer to go to or which restaurant is best for seafood, etc. Wildfire, it was claimed, has a ready sixteen thousand clients under its belt and I believe that together with Google, it can create a bigger and better platform for people to manage their online social networking presence and campaigns.

The focus for this acquisition is to help brands organize, run and manage their online media campaigns and then back with accurate data and feedback from people that the campaign’s reached. With that information, marketing campaigns can become more cost-effective which means consumers are happier and so will a company’s budget.

More articles in this topic

Set a world record, save a kid’s life

Want to do something fun, exciting, meaningful and will go down in the history books in the next couple of days. Or perhaps, you are just as easily excited about QR Codes as we are. Either way, here is your chance to join a bunch of enthusiastic youth in making the world’s largest QR Code […]

Read more
In Arkansas, QR Codes Give Baseball Fans a Richer History Lesson

Hot Springs in Arkansas is bringing together history and sports in its latest tourism initiatives. Hot Springs has 26 sites that make up its famed Baseball Trail. These sites are marked by a special marker that commemorates why a certain place is special to the town and baseball. For example, one of the sites talk […]

Read more
QR Codes and Bitcoins

If for anything, Bitcoin is an interesting piece of currency. The virtual currency is now increasingly being used in real life. Some employees now accept Bitcoins as salary. Online shops and even brick and mortar retailers also see Bitcoins as legal tender that you can pay with. There are groups of ardent Bitcoin supporters as […]

Read more

Leave a Reply

Your email address will not be published. Required fields are marked *


five + 2 =

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>