Our services

Why You Should Have a Mobile Marketing Strategy

mobilemarketing

Mobile marketing provides an interactive and engaging way to bring your products and services to your customers and prospects. But as with everything new in the world of marketing and in the world of technology, mobile marketing is sometimes criticized as a passing fad.

But is it?

The rise of tablets and smartphones have made mobile an everyday word. In fact there are currently an estimated 5 billion mobile devices in use all around the world. Plus, a lot of studies are showing that people are now using their mobile devices more than their PCs, even when they are browsing the Web, updating their Facebook status messages or checking into a Foursquare venue.

The greatest thing about mobile marketing is that it is fairly easy to implement. While Disney, Toyota and other big brands are seeing media coverage for their mobile efforts, you could use tools such as Google Place and Bing Business Portal to get a presence on the mobile Web. Or you could get a mobile site up and running in no time.

But the biggest indicator that mobile marketing is not just a fad is the way it changes consumer behavior. More and more we are seeing the rise of QR codes and other similar technologies that help people get more information about your products and services on their phones. People are using their mobile devices to get comparison shopping information, social recommendations and even learn more about a product before they buy.

It is clear that mobile marketing has a place in the way you communicate with your customers. Think of it as a fad, and prepare to lose out.

More articles in this topic

Martell Noblige Cognac Shows Marketers How It Is Done

Talk about marketing and you will get differing opinions on what works and what is effective. We have seen a lot of success stories as far as marketing is concerned, and this one is no exception. Martell Noblige Cognac brought together different types of marketing to come up with its latest campaign. The theme for […]

Read more
QR Codes Help You Dispose of Garbage Properly

When it comes to the environment, we all have to pitch in. While it is best to minimize the amount of waste we produce, there is still garbage that we have to take care of. One of the best ways to dispose garbage is to segregate it. You can always sell recyclable materials such as […]

Read more
Keep Me Safe: QR Codes for Protecting Children with Autism

Parents of kids with autism have many fears. One of them is losing their kids as they wander off to some place they are not familiar with. QR codes have been helping parents with autistic kids. It is a fact that most kids with autism will wander and get lost with their parents. It happened […]

Read more

Leave a Reply

Your email address will not be published. Required fields are marked *

*

twenty + 14 =

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>