If you are thinking about putting up a mobile version of your site, you might want to go minimal.
We know that a lot of you cringe at the thought of “minimalist,” thinking that your site would be boring and bland. You instantly think of black text on white background and not much in the way of graphics.
But this is a misconception. Minimalist does not really have to equate to boring. Minimalism, however, means that you present and use text, graphics and color only as they are needed.
Instead, take a lesson from the movie Reservoir Dogs. Their posters and marketing collaterals have always been a great example of minimalist that is not boring, not for a mile.
So you see, minimalist takes a little more creativity than you think. You should come up with the right elements, the right font, the right colors and the right graphics to make sure that still capture your brand’s values and message while also engaging your mobile site visitors.
The benefits of minimalist mobile website designs
1. Cut through the clutter. Mobile users are accessing your sites out of home. Don’t turn them off by presenting a lot of elements that are downright unnecessary. Instead you should present your information in such a way that they could find what they want fast.
2. Perfect for mobile. Mobile devices have smaller screens, slower Internet and data connections, and smaller bandwidths. Having a minimalist design helps you overcome these limitations.
3. Designing is easier. Knowing just what elements are necessary and appreciated on a mobile screen would help you design your mobile site better. This would help you give your users a better surfing experience rather than giving them a poorly planned website that would just turn them off. Plus having only the essential elements included would make it easier for you to make sure that your site is cross-platform: it would look great on an iPhone screen, an iPad screen, or even a feature phone screen.
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