While we can say that quick response codes are sprouting like mushrooms, especially in commercialized areas, and that more and more people are getting familiar with these codes, we can also say that there’s still an apparent lack of adoption.
True, various studies have found an increase in the numbers, as far as application and scans are concerned. But these numbers are rather insignificant, particularly if you look at them in terms of general populations. People who scan QR codes and businesses who apply them in their marketing campaigns still make up the minority.
So what’s really stopping most people from adopting QR codes? Here are our tops 3 suspects:
1. QR Codes are physically difficult to scan. You need to have the code in an appropriate size, you need to have the appropriate lighting, you need to position your mobile phone at the right angle, and you need a super steady hand in order to successfully scan a QR code. Admit it, how many times have you seen a QR code and successfully scanned it in one go?
2. QR code reader apps or software are not preloaded on all mobile phones. This could very well be the number one reason why most people are not keen about scanning a QR code. We think it’s part of human nature that if we need to take extra steps – like download a reader application – in order to access something that we do not even understand fully, then we end up just not doing them.
3. There are too many code variations. There are many types of codes. Even two-dimensional codes have different types. And these different kinds of codes require different things in order for us to decipher them. So we cannot blame people if they find all these codes confusing and just not bother with them at all.
So knowing the top reasons why people do not embrace QR codes as openly as marketers would want them to, it would help us plan our QR code campaigns better. It would also help us take steps that would make it much easier for people to scan QR codes – like make sure our codes are just the right size, that we give instructions on how they could download QR code reader apps quickly and easily, and that our QR codes are customized and thus greatly distinguishable from other types of 2D codes.
More articles in this topic
Talk about marketing and you will get differing opinions on what works and what is effective. We have seen a lot of success stories as far as marketing is concerned, and this one is no exception. Martell Noblige Cognac brought together different types of marketing to come up with its latest campaign. The theme for […]Read more
When it comes to the environment, we all have to pitch in. While it is best to minimize the amount of waste we produce, there is still garbage that we have to take care of. One of the best ways to dispose garbage is to segregate it. You can always sell recyclable materials such as […]Read more
Parents of kids with autism have many fears. One of them is losing their kids as they wander off to some place they are not familiar with. QR codes have been helping parents with autistic kids. It is a fact that most kids with autism will wander and get lost with their parents. It happened […]Read more
- In Arkansas, QR Codes Give Baseball Fans a Richer History Lesson
- Making It Easier to Succeed with QR Code Marketing
- Speetra Launches Voice-Enabled App PulseM, Uses QR Codes
- QR Coded Toilet Paper Helps Promote HIV-AIDS Awareness
- The Top 20 iPhone Games You Should Get and Play (Part 4)
- Northeast Elementary School Puts Book Reviews Behind QR Codes
- Chesterbrook Elementary Uses QR Codes for Physical Education Classes
- Lost and Found: QR Codes Help You Find Lost Stuff
- QR Code Coupon: Let Your Customers Snap a Discount!
- Australia Casts Its (Inter)Net
Google Android news and discussion.
Deliver latest top technology stories and breaking IT news
Near Field Communication (NFC) news, ideas, projects and technologies.
QR Code, Datamatrix and other two dimensional barcode news and analysis.
Tips, advices, how-to's and DIYs for the latest technologies.