Chris Silver Smith, in his Search Engine Land article, writes that QR codes might no be the be-all solution for small businesses. Smith cautions that small business would have to be sure that their customers are tech-savvy enough to know what a QR code is and what to do with them.
BeQRious.com thinks that this is flat out wrong. You can create QR code campaigns with clear and concise instructions to help make sure that your customers would know what a QR code is. Ironically, all it takes to educate people about QR codes is a few lines of text.
Smith also brings up other points about the QR code, and why he’s wrong:
1. QR codes are not an improvement over URLs. Smith wrote it himself: QR codes save you from having to manually type in a URL. Admittedly, it may not be a faster process, but QR codes also make sure that you get the accurate URL, especially for longer ones.
2. “Hype-laden rhetorics.” If you have used a QR code, you know what it could and could not do. But if it made your life easier, then wouldn’t you rave about it? The “hype-laden” rhetorics are merely testaments to the power these codes have.
3. Again, another reference to CueCat. A lot of people liken QR codes to CueCat, a short-lived and much maligned product in the 1990s. CueCat’s technology is very dissimilar to QR codes. So much so that a comparison between the two is ridiculous. QR codes allow for out-of-home scanning, and in this mobile age, it makes sense. With a CueCat, you scan the barcode and it allows you to connect to a PC when you get home so you could access the URL behind it.
QR codes are very flexible. Cues are not.
It’s true that the CueCat was invented to bridge the offline (printed materials) with the online world, but the similarities stop there.
Suffice it to say, as Google has proven that it is now looking back at QR codes for some of its services, QR codes are a perfect fit for small businesses!
More articles in this topic
Talk about marketing and you will get differing opinions on what works and what is effective. We have seen a lot of success stories as far as marketing is concerned, and this one is no exception. Martell Noblige Cognac brought together different types of marketing to come up with its latest campaign. The theme for […]Read more
When it comes to the environment, we all have to pitch in. While it is best to minimize the amount of waste we produce, there is still garbage that we have to take care of. One of the best ways to dispose garbage is to segregate it. You can always sell recyclable materials such as […]Read more
Parents of kids with autism have many fears. One of them is losing their kids as they wander off to some place they are not familiar with. QR codes have been helping parents with autistic kids. It is a fact that most kids with autism will wander and get lost with their parents. It happened […]Read more
- Set a world record, save a kid’s life
- Android and NFC
- QR Codes Help Researchers Study Ants
- T-Shirts Encourage the Youth to Register
- Plant-Based QR Codes, Anyone???
- Why QR Codes Still Suffer Lack of Adoption
- Why Web Templates Make Sense
- How to Read a vCard on Your iPhone
- All Dolled-Up For Sidewalk Catwalk
- Changing Libraries
Google Android news and discussion.
Deliver latest top technology stories and breaking IT news
Near Field Communication (NFC) news, ideas, projects and technologies.
QR Code, Datamatrix and other two dimensional barcode news and analysis.
Tips, advices, how-to's and DIYs for the latest technologies.