Everyone of us wants to make healthy food decisions. This is especially true now that we are more aware what unhealthy food can do to our bodies. We have seen a lot of food companies that are using QR codes to help their consumers get more information to make informed decisions about the food that they buy.
The latest one is Wholesum Family Farms. The company has put up QR codes on their Wholesum Harvest products and will take consumers to a special mobile Web site.
The mobile Web site has tons of information about their products, as well as links to the main Wholesum Family Farms Web site, their Facebook page and Twitter account. It also lists the company’s contact information.
Wholesum sales manager Steve Le Fevre says that they came out with the campaign because consumers nowadays rely on their mobile phones to get more information about certain people, brands, products and services. They also use this to access their social media accounts. With the QR codes, they made it easier for people to access the information they want to offer.
Le Fevre adds that they hope that the custom QR code campaign will help drive more sales, explaining that the QR codes can influence customers to buy a certain product. Hopefully, by sharing the company’s commitment to fair trade and organic produce, people will see that they are more than just a food company, but also a socially responsible one. On top of that, they hope that the custom QR codes can encourage people to connect with them on social media.
In short, the custom QR codes are making it easier for people to get to know the company on a whole new level.
Do you think that Wholesum Harvest’s new custom QR code campaign makes sense? Did they do it right? Or do you want to see them try something out of the box? Tell us in the comments!
More articles in this topic
Talk about marketing and you will get differing opinions on what works and what is effective. We have seen a lot of success stories as far as marketing is concerned, and this one is no exception. Martell Noblige Cognac brought together different types of marketing to come up with its latest campaign. The theme for […]Read more
When it comes to the environment, we all have to pitch in. While it is best to minimize the amount of waste we produce, there is still garbage that we have to take care of. One of the best ways to dispose garbage is to segregate it. You can always sell recyclable materials such as […]Read more
Parents of kids with autism have many fears. One of them is losing their kids as they wander off to some place they are not familiar with. QR codes have been helping parents with autistic kids. It is a fact that most kids with autism will wander and get lost with their parents. It happened […]Read more
- Hashing Out Facebook’s Hashtag Use
- Android Apps That Help You Save Money While Shopping
- Michigan Bars and Restaurants Feature QR Codes on Coasters to Help Prevent Drunk Driving
- eBay’s Inspiration Shop – Purchase With QR Code
- Be Patient And Master The Art Of Engaging Your Consumers
- Norwegian Bus Company Helps Passengers Find Bus Schedule And Kill Time
- QR Code For Japanese Facebook Users
- Ooh, The Mystery!
- QR Code Advertisement On Bus Wrap
- Virtual Pet Taken To The Next Level
Google Android news and discussion.
Deliver latest top technology stories and breaking IT news
Near Field Communication (NFC) news, ideas, projects and technologies.
QR Code, Datamatrix and other two dimensional barcode news and analysis.
Tips, advices, how-to's and DIYs for the latest technologies.