Cigarette manufacturers are often targeted for coming out with products that may be harmful to human health. Indeed in a lot of cities and in different countries, the places where cigarettes may be smoked are getting fewer and fewer.
Ronhill Unlimited is a Croatian cigarette brand that had to contend with new anti-smoking laws that prohibited smoking in public places.
So what is a cigarette brand to do? Rely on QR codes, what else?
Working with Bruketa Zinic and Brlog, Ronhill placed QR codes on its packaging. When scanned, the QR codes take the users to a mobile Web site that features interactive reviews of all the events in the immediate area and, more importantly, lists all the cafes, stores and public places where smoking is allowed.
What’s more the Ronhill QR code campaign takes advantage of GPS technology that allows the user to access a regional map with his or her current location automatically once he or she gets into the mobile site.
The mobile site also allows people to add locations that they discover to help out fellow smokers.
QR Codes and Its Unique Solutions
QR codes are very flexible that you could use it to solve just about any problem that your small business face. In this case, QR codes provided customers with a convenient way to learn about the places where they could smoke and avoid breaking the law or offending non-smokers.
True, it would be easy to just include a paper list of areas where smoking is allowed, but that would mean that the user would have to sort through lots and lots of useless information when all he or she needed is the name of the nearest place. Plus, such a list would not be dynamic. New additions would be difficult to incorporate.
Instead, QR codes and the mobile Internet provides an easy way to solve this problem. What’s more, it just made finding a place to smoke fun.
More articles in this topic
Talk about marketing and you will get differing opinions on what works and what is effective. We have seen a lot of success stories as far as marketing is concerned, and this one is no exception. Martell Noblige Cognac brought together different types of marketing to come up with its latest campaign. The theme for […]Read more
When it comes to the environment, we all have to pitch in. While it is best to minimize the amount of waste we produce, there is still garbage that we have to take care of. One of the best ways to dispose garbage is to segregate it. You can always sell recyclable materials such as […]Read more
Parents of kids with autism have many fears. One of them is losing their kids as they wander off to some place they are not familiar with. QR codes have been helping parents with autistic kids. It is a fact that most kids with autism will wander and get lost with their parents. It happened […]Read more
- Set a world record, save a kid’s life
- Weary Of Patent Law Mud Slinging
- The Top 20 iPhone Games You Should Get and Play (Part 4)
- Two Ways to Use QR Codes with Coupons
- Android – How Secure Are You?
- A Case for HTML5
- QR Code Commercial That Capitalizes on Curiosity Of Viewers
- Making Corporate Giveaways Work Harder
- The Oroton Code
- Almost Everyone In Japan Uses A QR-Code Enabled Phone
Google Android news and discussion.
Deliver latest top technology stories and breaking IT news
Near Field Communication (NFC) news, ideas, projects and technologies.
QR Code, Datamatrix and other two dimensional barcode news and analysis.
Tips, advices, how-to's and DIYs for the latest technologies.