How much are you willing to spend on a mobile app? Most people would answer the truth: $0.
You can have the best features and functionality included in your app but people will just settle for the next best thing if it is free.
So what are mobile app developers to do? Give their apps free of course. But you should have some add-ons that users would need to pay for. This is how you get people to download and use your app. People would not be able to resist the allure of free. vWith a freemium model, however, you can still earn money if they pay for certain features or add-ons. If they are already using your app and they appreciate its ease of use and its usefulness, they will be more willing to pay for features they need.
Bang with Friends Settles Dispute with Zynga
Bang with Friends learned a thing or two about intellectual property as it settles its dispute with social game maker Zynga.
Zynga first sued Bang with Friends over its use of the “with Friends” phrase in its app name. Zynga says that the mobile app got free advertising and confused people as to whether or not it is part of Zynga’s line of “with Friends” games.
Now Bang with Friends and Zynga has reached a settlement, details of which are kept under wraps for now. But they both have said that Bang will undergo a rebranding real soon.
Memoir Lets You Take a Trip down Memory Lane
A new iOS app is becoming very popular. What does it do? It takes photos from your camera, Facebook and Twitter accounts.
Every day, it will show you the latest photos you have taken along with photos from a year ago, even two or five years ago. So, using the app, you can probably go back to that vacation in Puerto Rico or what you did two years ago. It can show you food that you ordered from a restaurant five years ago, even photos you cannot even remember anymore.
What’s more, you can use its powerful keyword search to easily find photos that you are looking for.
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