You cannot deny that Android devices are getting more and more popular. So much so that Android currently dominates the smartphone wars. Yup, more smartphones around the world are running Android OS than iOS, Windows Phone and all the other mobile operating systems out there.
Why is this? Android is an open source operating system. What that means is that mobile manufacturers can use it to power their handsets. Because of this, there are more Android devices available in the market. What’s more, Android devices are available at prices that are much more affordable than iPhones and iPads.
We really do think that affordability is an important factor in today’s smartphones. Of course, quality is a good thing. One thing for sure is that features are no longer a distinguishing factor or a competitive edge. If you want a particular feature, you could probably download an app for it!
Making a smartphone affordable is what drives Android’s dominance. Proof? Kantar Worldpanel ComTech has released sales figures of smartphones for the three months ending October 31, 2013. It showed that 71% of devices sold in 12 key markets were Android devices, and only 21% of these were iPhones.
The iPhone 5C might be a little more expensive than similar Android devices, but it shows that it appeals to people coming from lower income households. Similarly, Windows Phone is getting traction in terms of sales because of low-cost devices.
For the period, Windows Phone has a 10% market share. The same thing is happening for Nokia, which banked on affordable handsets to fuel sales of its Nokia Lumia 520 and 620.
What do all these mean? It seems that all things being equal, a smartphone buyer will base his decisions on price. While memory, storage and megapixel counts matter, it appears that only a few people put a premium on these. They just want a phone or tablet with decent specs and good performance at a price that they could afford.
This would mean the continued rise of Android, unless Apple decides to come up with an iPhone to match Android prices!
More articles in this topic
Apple’s reign over the smartphone and smart devices market is long over. Taken together, there are now more Android devices around the world than there are iPhones and iPads. If you are still holding on to your iPhone, you might be persuaded to switch by this piece of news: Google has just improved its camera. […]Read more
For quite some time, Instagram was exclusive to iOS. Then it jumped to Android devices. In November 2013, Instagram launched its app on Windows Phone. And there are quite a few glaring differences. For one, the navigation buttons are all mixed up. Instagram on iOS and Android have the feed, explore, camera, notifications and profile […]Read more
Pizza Hut knows the value of mobile marketing for their products. The chain reports that around 30% of their carryout and deliveries comes from digital ordering. And mobile devices have been helping, the company reports that compared to data in 2010, mobile devices helped them get 4,000% more digital orders! Caroline Masullo, the company’s director […]Read more
- QR Code Meets Pizza Lovers
- Absa to Try Out NFC in South Africa
- Six Simple Tips on How to Make Your WordPress Site More Secure
- Another Giant QR Code Crops Up!
- Hallmark Uses QR Codes in Halloween Cards
- GameStop Gets Customized QR Code for Its Gears of War Campaign
- The Latest Android Market Stats from AppBrain.com
- Be Square, Be Cool
- Bridging The Divide Between Offline and Online
- Folli Follie New Window Mobile QR Code Campaign In Japan
Google Android news and discussion.
Deliver latest top technology stories and breaking IT news
Near Field Communication (NFC) news, ideas, projects and technologies.
QR Code, Datamatrix and other two dimensional barcode news and analysis.
Tips, advices, how-to's and DIYs for the latest technologies.