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What Are Smartphone Users Looking For? Affordability!


You cannot deny that Android devices are getting more and more popular. So much so that Android currently dominates the smartphone wars. Yup, more smartphones around the world are running Android OS than iOS, Windows Phone and all the other mobile operating systems out there.

Why is this? Android is an open source operating system. What that means is that mobile manufacturers can use it to power their handsets. Because of this, there are more Android devices available in the market. What’s more, Android devices are available at prices that are much more affordable than iPhones and iPads.

We really do think that affordability is an important factor in today’s smartphones. Of course, quality is a good thing. One thing for sure is that features are no longer a distinguishing factor or a competitive edge. If you want a particular feature, you could probably download an app for it!

Making a smartphone affordable is what drives Android’s dominance. Proof? Kantar Worldpanel ComTech has released sales figures of smartphones for the three months ending October 31, 2013. It showed that 71% of devices sold in 12 key markets were Android devices, and only 21% of these were iPhones.

The iPhone 5C might be a little more expensive than similar Android devices, but it shows that it appeals to people coming from lower income households. Similarly, Windows Phone is getting traction in terms of sales because of low-cost devices.

For the period, Windows Phone has a 10% market share. The same thing is happening for Nokia, which banked on affordable handsets to fuel sales of its Nokia Lumia 520 and 620.

What do all these mean? It seems that all things being equal, a smartphone buyer will base his decisions on price. While memory, storage and megapixel counts matter, it appears that only a few people put a premium on these. They just want a phone or tablet with decent specs and good performance at a price that they could afford.

This would mean the continued rise of Android, unless Apple decides to come up with an iPhone to match Android prices!

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