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Well.ca Brings the First Virtual Store to Canada


Well.ca will be coming up with Canada’s first virtual store.

Virtual stores are proof that QR codes have changed the way retailers sell their product. As we have seen with Tesco South Korea, eBay and a host of other big retailers, QR codes can help you sell even if you do not have the physical space for your merchandise. All you have to do is to put up images of your items, have each image accompanied by a QR code, invite shoppers to scan the codes, and they can complete their purchases via their mobile devices as long as these have their credit card or PayPal accounts.

This means that virtual QR code shoppers will no longer have to contend with long lines and pesky crowds. They do not even have to carry it around because the merchandise is delivered right to their homes.

Technically, Well.ca’s virtual store is not the first in North America as they have claimed. There have been a lot of retailers that came up with their own virtual stores. If you recall, eBay made use of QR codes to help sell its items when they teamed up with Jonathan Adler and gave New Yorkers its Inspiration Shop.

Well.ca is opening the QR code store in downtown Toronto for almost the whole month of April. They will be focusing on health, beauty and baby products.

Ali Asaria, Well.ca CEO and founder, said that the virtual store campaign brings together the love of shopping and smartphones, the convenience and ease of free shipping, and e-commerce. So instead of waiting in line for diapers and toothpaste, why not scan the QR code instead?

Well.ca will be providing a speciall Well.ca app for its virtual store. The app has versions for Blackberry, Windowsphone, Android and iPhone owners. They can then visit the virtual shelves and scan the QR codes that are found next to the products they want to buy.

The brands participating in Well.ca’s virtual store include Head and Shoulders, Crest, Pampers, Tide and other well-known brands.

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