The future is mobile.
Just how many times have you heard about that? How many times have you read it? Yet there is some degree of truth into it.
With smartphones becoming more and more popular, and mobile broadband becoming increasingly faster, more and more people are using their smartphones to surf the Internet. They are using their phones to find your restaurant or store. But most importantly, they are using their phones to know more about your products and services and find information that would help them decide whether to buy or not.
This is the reality, and when you say that the future is mobile, it may not mean a very distant future at all. Even right now, mobile campaigns are exhibiting high levels of return on investment.
What’s more, there are a lot of tools coming out that are making mobile campaigns much more intuitive and easy to use. QR codes and near-field communication technology are prime examples of these.
Because of these two technologies, a poster, flyer or a business card can now help direct people to an online video, your website and just about anything that you want. Your printed marketing materials is now linked to your online marketing efforts.
So how do you ensure that your mobile campaigns are successful? Educate your customers! Remember that for some of your customers, these are relatively new technologies. They may not know what their smartphones can do. Some of them may not even recognize a QR code or an NFC tag.
Educating your customers does not need to be a complex matter. For example, when running a QR code campaign, you might need to explain what a QR code is, how to use a smartphone to scan it and what they could get from scanning it. With NFC, you might want to tell them the benefits of tapping an NFC-enabled phone to your smart tag.
When running a mobile marketing campaign, these instructions are very valuable and could spell the difference between a successful run or a disappointing one.
More articles in this topic
Talk about marketing and you will get differing opinions on what works and what is effective. We have seen a lot of success stories as far as marketing is concerned, and this one is no exception. Martell Noblige Cognac brought together different types of marketing to come up with its latest campaign. The theme for […]Read more
When it comes to the environment, we all have to pitch in. While it is best to minimize the amount of waste we produce, there is still garbage that we have to take care of. One of the best ways to dispose garbage is to segregate it. You can always sell recyclable materials such as […]Read more
Parents of kids with autism have many fears. One of them is losing their kids as they wander off to some place they are not familiar with. QR codes have been helping parents with autistic kids. It is a fact that most kids with autism will wander and get lost with their parents. It happened […]Read more
- Andrew Mason Removed As Groupon CEO
- New Skype For Android Devices
- QR Codes Help You Keep Your Place in the ER Line
- The Biggest Mistake Marketers Make About QR Codes
- Delafield Block Party's QR Code Scavenger Hunt
- How to Make Networking Easier for Your Conference Attendees!
- QR Code Generator: vCard Sharing Made Easy
- QR Code vs. Conventional Barcode
- Quickie Incorporates First Mobile-Enabled Seal of Approval into Packaging
- Arkansas Is First To Go With QR Code
Google Android news and discussion.
Deliver latest top technology stories and breaking IT news
Near Field Communication (NFC) news, ideas, projects and technologies.
QR Code, Datamatrix and other two dimensional barcode news and analysis.
Tips, advices, how-to's and DIYs for the latest technologies.