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Vivienne Tam Uses QR Code On Fall Design Dress


Vivienne Tam, a rather famous New York based designer is no stranger to infusing culture with fashion. A Guangzhao native who made a move to Hong Kong when she was younger, Tam’s designs and print clothes often embraces the east meets west theme. Tam shows off her creativity through her clothes where you get the feeling of culture, design and modern fashion all in one piece of clothing. Currently, Vivienne Tam enjoys relative success in New York and have branched out into many other cities worldwide. She is also the author of of China Chic which pretty much describes what inspires her and her fashion line. The fashionista is also no stranger to infusing technology with fashion because some time back, she was seen teaming up with computer manufacturing brand, Hewlett Packard, to come up with designer netbook computers such as the HP Mini 100 and 210. Her most recent venture this year seems to be her collborative effort with Chinese jewelry designer and maker, TSL for the Spring fashion show.

As part of her Fall fashion show, Tam has gone even wilder with technology and bolder with prints. At the New York Fashion Week, Tam showed off a loud, bold and fashionable print dress which comes with a QR Code. The way I see if, it is more of a loud statement and a combination of pop art influence, rather than it being promoted as a fully functional and promotional QR Code. But it is always great to see people in the fashion world make use of QR Codes in their designs.

The design of the dress, I would have to say, reminds me a little about military style designs, like a khaki camouflage dress would. The other interesting thing is her decision to include President Obama’s victorious pose in the print. <>/p

For those who are already familiar with Vivienne Tam’s style and preferences, you will know that Vivienne is almost always into prints and design rather than concentrating on cuts and colors. Compared to other designers, Tam’s designs are less outrageous, therefore, making it more practical for everyday use.

It would be amazing if the QR Code is a workable one, instead of just a pattern; however, even with that said, we wonder where the QR Code lead to….perhaps to one of her online shops to introduce more people to her clothing line.

Anyway, fashion and technology has been married for quite some time now, so, this isn’t quite such a surprise, really. Please share your thoughts with us and our readers in the comments section.

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