Most Asians, compared to their Western counterparts, are considered shy in nature which makes it difficult for people to make a connection with each other even though they are within the same premise. A beer company is Singapore thought that they could help bridge that gap AND give the profit a bit of a boost with quite a slick move….incorporate a QR Code on beer bottles that help send a special messages to someone they would like to approach in the bar.
It is kind of hard to explain how it works but here is a video we found on Youtube which will explain everything.
Real slick, I would have to say. Tell us what you think in the comments section, we would love to hear from you, especially if you have seen this type of marketing being done somewhere else in other parts of the world.
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