If you had not taken advantage of the U.S. Postal Service’s summer promotion last year, then you can try it this year. Yes, the USPS will be running another summer QR code promo and promises that this time around, it will be more refined and more meaningful.
For those not familiar with it, the USPS QR Code Promotion provides for a small discount for any advertising mail that carries a quick response code. We have previously written about this promotional campaign here: http://beqrious.com/qr-codes-for-tennessee-transportation-department-and-usps/
In July and August 2011, the USPS offered a 3% discount on Standard Mail and First-Class Mail, seeing business or advertising mail senders scrambling to add QR codes to their mails. For this year’s campaign, however, the discount is likely to go down at 2%.
But aside from the difference in discount rate, USPS promises to make the campaign “more refined” by implementing stricter requirements when it comes to the online content that the QR codes are being linked to. The USPS will now require for the QR codes to take scanners to a something relevant or meaningful.
What brought this about?
Last year’s campaign proved to be very successful, with one-third of the number of mailers adding QR codes to their mailpieces. However, industry observers had found that a significant number of the accompanying QR codes did not link to anything worth the scan. In short, most of the codes were irrelevant and meaningless.
This means that USPS will now be requiring QR codes to link to mobile-optimized websites that offer relevant information that’s related to the mailpiece.
With this QR code campaign, USPS hopes to show businesses, advertisers and customers that mobile code solutions can add exciting value to mail and can build capabilities, and in the process stimulate QR code technology as well as better engage consumers.
The particulars of this year’s QR code campaign still remain subject to the Postal Regulatory Commission’s approval.
More articles in this topic
Talk about marketing and you will get differing opinions on what works and what is effective. We have seen a lot of success stories as far as marketing is concerned, and this one is no exception. Martell Noblige Cognac brought together different types of marketing to come up with its latest campaign. The theme for […]Read more
When it comes to the environment, we all have to pitch in. While it is best to minimize the amount of waste we produce, there is still garbage that we have to take care of. One of the best ways to dispose garbage is to segregate it. You can always sell recyclable materials such as […]Read more
Parents of kids with autism have many fears. One of them is losing their kids as they wander off to some place they are not familiar with. QR codes have been helping parents with autistic kids. It is a fact that most kids with autism will wander and get lost with their parents. It happened […]Read more
- Set a world record, save a kid’s life
- Ignore QR Codes at Your Own Risk
- Best Practices: How to Integrate QR Codes into Your Campaigns
- Scanbuy and Triad Retail Media Team Up for QR Code-Based Mobile Strategy
- QR Codes Promote Florida City
- A Model Marketing Campaign: Deus Ex, Gamification, Social Media and QR Codes
- Learning More from Your iPhone: Top 3 Educational Apps for Businesses
- QR Codes Now Used to Catch Criminals
- Measure Your QR Code Success
- Chateau des Charmes First Winery in Canada To Adopt QR Code Labels
Google Android news and discussion.
Deliver latest top technology stories and breaking IT news
Near Field Communication (NFC) news, ideas, projects and technologies.
QR Code, Datamatrix and other two dimensional barcode news and analysis.
Tips, advices, how-to's and DIYs for the latest technologies.