One of the things about heading to a country in Asia is the language barrier. True enough, many people in Asian countries, especially the younger generation, have long been exposed to books, internet, films and television series with English as base. And they have all pretty much smartened up to the language. Some of the best writers, in fact, come from Asian countries.
But if you are talking about countries like China, Korea or Japan, there might be a bit of a language problem there. The language that they speak there is pretty unique to their own culture and country. So, if you head over to a country like China, you would need to know a little bit of mandarin to get by…or at least, you would need an interpreter to read the sign boards or a guide.
How about if you could get your hands on a fantastic guide book in English that listed all the fantastic tourist destinations, restaurants and shopping malls in the country. If you don’t know how to get there, there is a QR Code that you can scan with your cell phone, access information, location, map, address, details, and also telephone number of the place? And then all you need to do is to show the cab driver where you want to go. Perfect, wouldn’t it?
In Japan, there is already such a book although it is currently limited to just showing us famous Japanese restaurants in and around Tsuruga. In it, you will find pictures, short description and also a QR Code that links you to a website that describes the restaurant, the food they serve and the ambiance that you can expect. It’s fantastic!
Imagine if the local councils here in the United States took a project like that and placed the said brochure for sale in airports and bookstores. We are pretty sure, even if it isn’t right now, the guide books will be instantly snapped up.
The up side to coming up with something like this is that you need minimal space. Most of the content that you want to put will already be in the online link that you will be providing. And besides, you don’t need to change the information in the book at all. If the location of the company changed, you change the details on the website without needing to reprint the book and owners of the book continue to enjoy using the book over prolonged period of time.
It really is a win-win situation.
More articles in this topic
Talk about marketing and you will get differing opinions on what works and what is effective. We have seen a lot of success stories as far as marketing is concerned, and this one is no exception. Martell Noblige Cognac brought together different types of marketing to come up with its latest campaign. The theme for […]Read more
When it comes to the environment, we all have to pitch in. While it is best to minimize the amount of waste we produce, there is still garbage that we have to take care of. One of the best ways to dispose garbage is to segregate it. You can always sell recyclable materials such as […]Read more
Parents of kids with autism have many fears. One of them is losing their kids as they wander off to some place they are not familiar with. QR codes have been helping parents with autistic kids. It is a fact that most kids with autism will wander and get lost with their parents. It happened […]Read more
- Watch This, Watch That
- Young Singaporean Entrepreneurs Explore Toting QR Codes
- QR Codes Allow You to Sell More by Letting You Maximize Space
- Well.ca Brings the First Virtual Store to Canada
- App Ideas: Two Great Apps That You Could Copy
- Four Simple Ways to Come Up with Timeless and Classic Logos
- Cape Grim Beefing Up Their Marketing With QR Codes
- Hedge for the Future with Apps
- The Wall Street Journal's Take on QR Codes
- Applications With QR Codes In 2009
Google Android news and discussion.
Deliver latest top technology stories and breaking IT news
Near Field Communication (NFC) news, ideas, projects and technologies.
QR Code, Datamatrix and other two dimensional barcode news and analysis.
Tips, advices, how-to's and DIYs for the latest technologies.