If you wanted to encourage people to learn more about a city, what type of online social networking or mobile networking technology would you use? Thinking FourSquares? Thinking Facebook? Maybe Twitter? Well, think again.
That is because The Boston Globe, the city’s leading daily, organized a scavenger hunt using QR Codes. It’s funny because FourSquares is undeniably the leader in the location-based technology that makes use of mobile phones and the internet. Instead of using that, The Boston Globe chose to use QR Codes instead.
The scavenger hunt’s main aim is to get people to hit the streets trying to locate QR Codes that are left pasted on different locations around the city. The reason they have decided to use QR Codes is that it is easier for people to ‘check-in’ at the locations and with a nice tracking system, organizers can see who went where and what they did next. Sounds like an incredible load of fun!
What participants have to do is to find QR Codes, snap photos and then scan the QR Codes to check-in. There are five types or themes that they can shoot for. It is a fantastic way to get people to learn, enjoy, explore and learn more about Boston’s rich heritage and cultural diversity. Don’t be surprised that despite living in such a beautiful city, many locals don’t know a whole lot about their beautiful buildings and landmarks. Only tourists and out-of-town visitors are interested in Boston’s culture and history….which is a pity, really.
There is a photography themed scavenger hunt which encourages participants to locate and snap pictures of important Boston landmarks.
The QR Codes tracking system not only tracks location, check-in and also badges for participants, it also awards points, unlock new challenges and confer awards.
Of course, the scavenger hunt comes with attractive prizes too like tickets to Red Sox game, movie tickets, iTunes gifts, admission tickets to theme parks and special rides, etc. It is indeed a creative way to get people to explore a city that they take for granted.
More articles in this topic
Talk about marketing and you will get differing opinions on what works and what is effective. We have seen a lot of success stories as far as marketing is concerned, and this one is no exception. Martell Noblige Cognac brought together different types of marketing to come up with its latest campaign. The theme for […]Read more
When it comes to the environment, we all have to pitch in. While it is best to minimize the amount of waste we produce, there is still garbage that we have to take care of. One of the best ways to dispose garbage is to segregate it. You can always sell recyclable materials such as […]Read more
Parents of kids with autism have many fears. One of them is losing their kids as they wander off to some place they are not familiar with. QR codes have been helping parents with autistic kids. It is a fact that most kids with autism will wander and get lost with their parents. It happened […]Read more
- QR Codes and Bitcoins
- Scan-To-Gram – Instant Find And Follow System For Instagram
- What’s Your Take On Cyber Spying?
- How to Market on Facebook, Lady Gaga Style
- Buzz, Buzz, Buzz... BeQRious?
- A More Mature Understanding Of QR Codes
- Inception's Full On QR Code Campaign
- Australians Fly With QR Codes
- Facebook Tinkering With QR Codes
- The ‘Anything Goes’ Code
Google Android news and discussion.
Deliver latest top technology stories and breaking IT news
Near Field Communication (NFC) news, ideas, projects and technologies.
QR Code, Datamatrix and other two dimensional barcode news and analysis.
Tips, advices, how-to's and DIYs for the latest technologies.