One of the biggest lessons in marketing is to learn from your mistakes so that you could make your next campaigns better. But do you know that you do not necessarily have to make all these mistakes yourself? You can certainly learn from other companies on how to run a successful QR code campaign.
Yesterday, we shared with you the QR code marketing campaigns of Cadillac, Toys R Us and Boston Market.
Here are some more:
In Spain, Coca-Cola put QR codes on its Coke cans that invited their patrons to visit SmileWorld, the company’s online community or view videos for the UEFA’s Euro 2012.
The company then spread the word using TV commercials and other media to educate customers on how to scan the QR codes and what they could get from scanning them.
Courtyard by MarriottThe Courtyard by Marriott used QR codes in its virtual concierge displays. The displays packed information about local attractions, the weather and news. Guests can save the information to their smartphones by scanning a QR code that is included in the displays.
Jamba Juice used QR codes to add more people to their database by offering exclusive offers and discounts. The company allows you a chance to become a Jamba Insider by scanning the codes fill out a form where they are asked to leave their contact information such as e-mail, birthday, zip code, phone number and name. All these information is a great way to be able to contact the Insiders in the future, as well as making sure that they target them right in the subsequent marketing.
Kenneth ColeFather’s Day at Kenneth Cole was busy, but the sales were not all made in the stores. After the retailer put up QR codes on its print ads, customers were able to shop on their online site. Kenneth Cole created a campaign specific mobile site that allowed people to view their entire watch collection, great gifts for fathers on their day!
More articles in this topic
Talk about marketing and you will get differing opinions on what works and what is effective. We have seen a lot of success stories as far as marketing is concerned, and this one is no exception. Martell Noblige Cognac brought together different types of marketing to come up with its latest campaign. The theme for […]Read more
When it comes to the environment, we all have to pitch in. While it is best to minimize the amount of waste we produce, there is still garbage that we have to take care of. One of the best ways to dispose garbage is to segregate it. You can always sell recyclable materials such as […]Read more
Parents of kids with autism have many fears. One of them is losing their kids as they wander off to some place they are not familiar with. QR codes have been helping parents with autistic kids. It is a fact that most kids with autism will wander and get lost with their parents. It happened […]Read more
- New QR Code Idea: Add a Layer of Mystery to Your Marketing
- The Stats Speaks For Itself
- New Skype For Android Devices
- USPS Direct Mail Promotion Gets Boost from SpyderLynk
- Voting For Your Favorite Wine Made Easy
- Aussie Bookstore Uses QR Codes to Accommodate Mobile Buyers
- Google Offers A Challenge To Groupon
- Amazon Is Changing Its Website: Why You Should Change Yours Too
- Condos In Chicago Being Sold With Help Of QR Codes
- Banner vs. QR Codes
Google Android news and discussion.
Deliver latest top technology stories and breaking IT news
Near Field Communication (NFC) news, ideas, projects and technologies.
QR Code, Datamatrix and other two dimensional barcode news and analysis.
Tips, advices, how-to's and DIYs for the latest technologies.