One of the benchmarks of a great site is its usability. Usable websites tend to offer great user experiences and these experiences are what determine whether a customer stays on the site, leaves or buys your product. A usable site helps ensure that your customers are not frustrated by being on the site.
So how do you make sure you have a usable site? Avoid these three very common mistakes.
1. Creating different pages for one article.
Do not cut up your articles unnecessarily so that it has a lot of pages. How would you feel if you have to click 11 times just to read a top ten list?
Mashable violates this rule by making the reader click on several pages to read just one article. This allows them to have a lot of page views so that they are able to charge more for their advertising space, but what really happens is that the reader is made to click over and over again.
Thankfully, Mashable corrects this by also allowing you to view it as one page, but not all sites offer you that option.
2. “Hidden links”
Your links are meant to be clicked, so make it obvious that they are links and are easy to click. Facebook is very famous for violating this rule.
The shaded areas on this screenshot are actually clickable links. One takes you to the permalink of the post, while the other takes you to the information page for that particular location.
Both links are not obviously clickable and very small. If you do not hover over them and the underline appears, you would not even know they are links.
3. Content and design that make your eyes wander around the page.
If you have a lot of content on the page, then make sure that you have a good layout for the content so that your visitor’s eyes would not go from one area to the next.
You should be able to make the most important content stand out, while still making other valuable information available on the page. Do not think that people would take time to sort out your content for you, trying to find what they are looking for. You have approximately 30 seconds to let your visitors find what they are looking for, and then they would exit your site.
This is where the principles of a good landing page come in. Format your page as you would a landing page; use a good layou and a design to highlight your most important content.
More articles in this topic
Talk about marketing and you will get differing opinions on what works and what is effective. We have seen a lot of success stories as far as marketing is concerned, and this one is no exception. Martell Noblige Cognac brought together different types of marketing to come up with its latest campaign. The theme for […]Read more
When it comes to the environment, we all have to pitch in. While it is best to minimize the amount of waste we produce, there is still garbage that we have to take care of. One of the best ways to dispose garbage is to segregate it. You can always sell recyclable materials such as […]Read more
Parents of kids with autism have many fears. One of them is losing their kids as they wander off to some place they are not familiar with. QR codes have been helping parents with autistic kids. It is a fact that most kids with autism will wander and get lost with their parents. It happened […]Read more
- Speetra Launches Voice-Enabled App PulseM, Uses QR Codes
- Krispy Kreme’s Valentine’s Day Promotion
- London Cuisine Scene Takes A Change
- QR Codes for Tennessee Transportation Department and USPS
- FOR IMMEDIATE RELEASE: BeQRious Now Allows You to Choose a QR Code Generation Package That Fits Your Business!
- App Ideas: Path, A Social Networking App
- John Lewis Opens QR Code Store
- Pretty-Up Your Codes
- NYC Sells Property With QR Code
- QR Code On Tombstone Leads To Mini Virtual Social Networking Site
Google Android news and discussion.
Deliver latest top technology stories and breaking IT news
Near Field Communication (NFC) news, ideas, projects and technologies.
QR Code, Datamatrix and other two dimensional barcode news and analysis.
Tips, advices, how-to's and DIYs for the latest technologies.