The Ritz-Carlton Hotel has recently introduced its mobile application designed to help guests and travelers all over the world. The new mobile app has basic hotel search and hotel reservation functionality, shares various travel tips from no less than the company’s president, enables users to take various digital tours, and connects users with the hotel’s social platforms like Foursquare.
However, to top these off, the Ritz-Carlton App incorporates the use of quick response codes.
The app’s basic function allows users to find and explore any Ritz-Carlton Hotel worldwide with the use of their smartphone. In just a few clicks and in a simple and convenient format, users can make room reservations, check the itineraries, and also manage their Ritz-Carlton Rewards accounts.
Users can also access valuable VIP insider information through the mobile app’s Presidential Tips. Here, Herve Humler, who is president of the luxury hotel group, will help enrich guests’ Ritz-Carlton experience by sharing with them informative real-time tidbits that he had found and learned during his own travels.
The app, which works on Apple iPhones and Android mobile devices, debuts with 20 hotels providing various QR code-based tours on property.
The Ritz-Carlton in Berlin, for instance, allows young guests to enjoy a mobile scavenger hunt via QR codes and hints at every stop.
The Ritz-Carlton Hong Kong, which is listed as the world’s highest hotel, enables guests to know more about wine pairings.
At the Ritz-Carlton New York, Battery Park, is serving its signature 10-year anniversary cocktail on a napkin that features a special QR code. The code, when scanned, reveals the cocktail’s recipe, which guests can take home with them.
Meanwhile, at the Ritz-Carlton in Kapalua, guests are able to join a Cultural Art tour that is led by QR codes. This cultural art tour allows them to know more about the hotel’s impressive art collection.
Aside from the app giving users unique and exclusive tours and tips, it also recognizes when a guest has already arrived at a particular Ritz-Carlton hotel and provides location-specific information and advice, even offers. This function is made possible with the use of GPS technology integrated into the app. In just a click, a user can learn more about the culture and the customs of a particular place. He or she can also get concierge tips as the app integrates the Ritz-Carlton World Concierge global recommendations from the social media platform Four Square.
Lastly, guests can familiarize themselves and keep up with the hotel’s activity calendar so they won’t miss anything that they may want to join.
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