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The Psychology of QR Codes, Part II


Having an understanding of how people take to new technology allows you to ensure that your consumers should see your QR codes as something useful and something easy to use. Admittedly, however, there is no single formula for success. Understanding your consumers and conducting research on what they need and want could go a long way in knowing just what online experience you should offer them. This would spell the difference between getting your QR code scanned or ignored.


Here are the factors that work!

1. Novelty. People will try out what’s new to their eyes and something that they have not experienced yet. Curiosity might have killed the cat, but it is also what gets your target market to sit up and take notice. A lot of people have not yet scanned a QR code, so it’s time that your QR code piques their interest!


2. Fun and competition. One of the earliest implementations of QR codes have been in augmented reality games and scavenger hunts. The Boston Globe, Big Read, Kid Robot and other companies have sponsored scavenger hunts using QR codes. Using QR codes to tie your product with fun, games, and perhaps some friendly competition can help engage your customers. This works particularly well if you offer large prizes, which work as a…


3.Reward. Imagine you’re in a restaurant and they have a QR code on their table napkins. You scan it and you are shown some advertisement for a product, or they tell you how certain dishes in the restaurant are prepared. Not only that, you are treated to a free bottle of beer for taking time to scan the code.


4. Exclusivity. Man is a social being, but he also has a need for exclusivity. This is why there are still private clubs that are open only to their members. Or having to fight their way into the “elite” crowd. A great example for this is the recent Boardwalk Empire QR code campaign that gave tickets and invites to those who scanned their QR code. These events are not open to the public and is by invitation only.

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