Perhaps one key to understanding consumer behavior and QR codes lies in psychology. By looking at how people act and react to QR codes, you could better create campaigns that are more tailored to their preferences. Simply put, the key to successful QR code campaigns, or just about any marketing campaign, is to know what your audience wants and giving it to them.
But first, we must understand the reason why people go and adopt certain new technologies, devices and gadgets, while also dumping or ignoring others.
The psychology of accepting technology
Any new technology like the QR code would have to be perceived useful by the people who use it in order to be accepted and assimilated into their daily routine. This is the reason why almost everybody nowadays carry a mobile phone. But this is not the only thing that matters in the widespread adoption of technology, or else everybody would have X-ray machines, lithograph printers and other complex machinery at home. These are certainly very useful things like the mobile phone, except that the mobile phone is also EASY TO USE.
So in order for QR codes to succeed, it must pass two tests: it should be useful and easy to use.
This is where the instructions accompanying your QR code campaign come in handy. To wit, a good QR code campaign should include instructions on:
1. How to get and install the appropriate reader or scanner
2. How to scan the code
3. What benefits are to be expected when scanning the code
4. Other alternatives available aside from scanning the code such as visiting Web sites or calling a hotline.
A QR code should be easy to scan, with little or no guesswork on the part of the consumer. More than this, the consumer who took time and spent money to scan your QR code should derive some degree of satisfaction and utility from scanning your code.
If you disappoint him by merely showing an advertisement that he had seen on TV countless of times before, chances are he would not buy your product.
However, give him something he can use like a discount coupon that he could download from the mobile site behind the QR code. And he’d be more likely to buy your products.
Make sure that the consumer gets a positive and rewarding experience from scanning your QR codes!
More articles in this topic
Talk about marketing and you will get differing opinions on what works and what is effective. We have seen a lot of success stories as far as marketing is concerned, and this one is no exception. Martell Noblige Cognac brought together different types of marketing to come up with its latest campaign. The theme for […]Read more
When it comes to the environment, we all have to pitch in. While it is best to minimize the amount of waste we produce, there is still garbage that we have to take care of. One of the best ways to dispose garbage is to segregate it. You can always sell recyclable materials such as […]Read more
Parents of kids with autism have many fears. One of them is losing their kids as they wander off to some place they are not familiar with. QR codes have been helping parents with autistic kids. It is a fact that most kids with autism will wander and get lost with their parents. It happened […]Read more
- QR Codes and Other Easy Mobile Marketing for Your Small Business
- Recycle Away!
- 1 in 6 Smartphone Owners in Canada Scanned a QR Code, comScore Reports
- Making Learning More Fun
- Ensogo Unveils QR Code Billboard Campaign in Bangkok
- Black Friday: How Retailers Are Using QR Codes
- Learning On-the-Go: iPhone Learning Apps for Small Business Owners
- A Different Kind of Film Festival Uses QR Codes
- Zappos Uses Naked Women and QR Codes in Latest Ad Campaign
- Davidson's Innovative QR Code Campaign For Florida's Real Estate
Google Android news and discussion.
Deliver latest top technology stories and breaking IT news
Near Field Communication (NFC) news, ideas, projects and technologies.
QR Code, Datamatrix and other two dimensional barcode news and analysis.
Tips, advices, how-to's and DIYs for the latest technologies.