Due to the increasing familiarity arising out of sheer curiosity about what QR Codes can do and how marketers can mobilize ads and commercials, Michael Weir (if you are a techy, this name should ring a bell) wrote a book called QR Codes and Mobile Marketing for the Small Business Owner. How far the book went as far as sales went, we are not sure. But the topic he was writing about is right up our alley.
In the book, Weir explained in detail the functions, benefits, advantages and use of QR Codes. Our quick explanation for what QR Codes is this – they are unconventional-looking barcodes that can be scanned by anyone with a QR Code reader. By the way, QR stands for ‘Quick Response’. QR Code’s origin is in Japan and while the Japanese’s been using the system for nearly a decade, it is only in the last few years that the rest of the world caught on.
QR Codes are so much more powerful than the conventional ones (barcodes used on packaging right now) because it can contain not only web URLs, it can encode telephone numbers, text messages, commands and contact information.
The function of QR Codes really goes beyond these self-effacing purposes because on the business front, QR Codes can help with inventory control and tracking of materials which is a great benefit to the logistics and shipping industry.
The reason why QR Code is experiencing a boom right now is because it is versatile and despite having such commendable capabilities, it is still GROWING. In a lot of ways, it is like an open source programming system that can be shaped and re-shaped as we use them. On top of being extremely versatile, general consumers find it enticing because it is free to create and use.
Furthermore, no external device is needed to scan the codes. All you need is a reliable QR Code reader which you can count on not to foul up whenever the code isn’t very clear. The quality of the camera DOES have a role to play in the efficiency of the QR Code scanner. The lower megapixel, the harder to read the code.
Generally speaking, consumers like their information quick, almost instant. That is part of the reason why we are seeing such interest in this Japan-made technology.
More articles in this topic
Talk about marketing and you will get differing opinions on what works and what is effective. We have seen a lot of success stories as far as marketing is concerned, and this one is no exception. Martell Noblige Cognac brought together different types of marketing to come up with its latest campaign. The theme for […]Read more
When it comes to the environment, we all have to pitch in. While it is best to minimize the amount of waste we produce, there is still garbage that we have to take care of. One of the best ways to dispose garbage is to segregate it. You can always sell recyclable materials such as […]Read more
Parents of kids with autism have many fears. One of them is losing their kids as they wander off to some place they are not familiar with. QR codes have been helping parents with autistic kids. It is a fact that most kids with autism will wander and get lost with their parents. It happened […]Read more
- Munzee Makes Scavenger Hunts with QR Codes Fun and Easy
- The Japanese QR Code Studies Reveal Wonderful Insights
- What’s Your Take On Cyber Spying?
- The City of Chicago Make Emergency Information Mobile
- Tarmac Mag Brings QR Codes to Australian Motoring Publication
- QR Code In The B2B Scheme Of Things
- Syco Launches Labrinth With Digital Campaign
- Bordeaux A Historical Digital City
- Adidas Offers Support For Japanese FIFA Team With QR Code
- QR Codes Gives Small Companies More Power
Google Android news and discussion.
Deliver latest top technology stories and breaking IT news
Near Field Communication (NFC) news, ideas, projects and technologies.
QR Code, Datamatrix and other two dimensional barcode news and analysis.
Tips, advices, how-to's and DIYs for the latest technologies.