Although playing around with QR Codes and turning it into a game is nothing new, it is most certainly one of a relatively novel idea in the United States, with the nation only just beginning to understand and accept the concept. Therefore, it is heartening to see more people integrating the use of QR Codes into the marketing campaign…like the one in SXSW.
RightNow have launched quite a sizable QR Code Scavenger Hunt at SXSW which combines the use of QR Codes, Twitter, Twipic and also FourSquare. We are unsure about the details of the game but what we do know is that it is an interesting development and it must be great to watch the stats as the game begins.
In order to play the game, first of all, you will need a Twitter account. Registering for a Twitter account is absolutely free of charge so, get yourself one if you are not already in on the game. But we warn you that it is addictive and you run the risk of tweeting consistently at all times.
Those already with Twitter accounts started the game by tweeting ‘#theGame_SXSW I want to join!’ and the people manning the account will pick up the hashtag and respond with your first clue. And from there, they would be on a hunt trying to find t-shirts with QR Codes printed onto the back of the black t-shirts ready to be scanned.
The prize, we suspect, is not the main motivation. I mean, how much time and effort would you spend on winning a Nikon D7000 camera and kit?
In a lot of ways, people are game for such activities because of the element of surprise and discovery. Let’s admit it, we’re awfully curious and when there is something like this, it makes the game absolutely hard to resist.
Were you one of those involved in the game? Let us know what the experience was like in our comments section.
Here’s to your AMAZING Monday!
More articles in this topic
Talk about marketing and you will get differing opinions on what works and what is effective. We have seen a lot of success stories as far as marketing is concerned, and this one is no exception. Martell Noblige Cognac brought together different types of marketing to come up with its latest campaign. The theme for […]Read more
When it comes to the environment, we all have to pitch in. While it is best to minimize the amount of waste we produce, there is still garbage that we have to take care of. One of the best ways to dispose garbage is to segregate it. You can always sell recyclable materials such as […]Read more
Parents of kids with autism have many fears. One of them is losing their kids as they wander off to some place they are not familiar with. QR codes have been helping parents with autistic kids. It is a fact that most kids with autism will wander and get lost with their parents. It happened […]Read more
- Set a world record, save a kid’s life
- Target and Disney Use QR Codes in Latest Marketing Initiative Aimed at Children
- The Top 20 iPhone Games You Should Get and Play (Part 4)
- Southern Tasmanian Fruit Farm Plants QR Codes
- Millennium Partners Promotes Boston Condo With QR Codes
- Google Uses HTML5 to Make Android.com a Lot More User-Friendly
- App Ideas: Four Apps That Extend or Complement Their Websites
- The Business of Business Cards
- QR Code Thunders Through Thailand
- Vampires Bite Into QR Codes
Google Android news and discussion.
Deliver latest top technology stories and breaking IT news
Near Field Communication (NFC) news, ideas, projects and technologies.
QR Code, Datamatrix and other two dimensional barcode news and analysis.
Tips, advices, how-to's and DIYs for the latest technologies.