Our services

The Case for Custom QR Codes


QR codes could easily make your marketing materials work harder. This is true for marketing posters and in-store sign, as well as other marketing campaigns.

This is because QR codes can help you engage your customers.

However, it seems that in a world where just about every marketing flyer you see has a QR code, just putting up a black and white QR code is not enough.

You need to differentiate your QR codes from everybody else’s and there is no easier to do that than using a custom QR code.

Why should you use a custom QR code?

1. Assure your customers that the QR code is safe to scan.

With all the articles coming out about malware and viruses hiding behind QR codes, a lot of your customers might be thinking twice about scanning your QR codes. Having a custom QR code on your marketing materials is a great way to show ownership of the QR code. It tells your customers that it is from you and it is safe to scan.

2. Make your QR code stand out.

You have a lot of marketers using the same old black and white QR code, so why join the bandwagon? You can easily make your QR code stand out using colors and graphics, making people pay attention. What’s more, you could use your brand’s colors with your custom QR codes, effectively using your brand recognition to your advantage.

3. Custom QR codes allow you to engage your customers better than ordinary QR codes.

If you look at it from a design perspective, you will be forced to put your QR code to the sidelines because it is black and white and would not go well with the overall look of your marketing materials. A black and white QR code will stick out like a sore thumb in a full color poster, right? So what could you do then? Customize your QR code and make it conform to you design scheme.

More articles in this topic

Martell Noblige Cognac Shows Marketers How It Is Done

Talk about marketing and you will get differing opinions on what works and what is effective. We have seen a lot of success stories as far as marketing is concerned, and this one is no exception. Martell Noblige Cognac brought together different types of marketing to come up with its latest campaign. The theme for […]

Read more
QR Codes Help You Dispose of Garbage Properly

When it comes to the environment, we all have to pitch in. While it is best to minimize the amount of waste we produce, there is still garbage that we have to take care of. One of the best ways to dispose garbage is to segregate it. You can always sell recyclable materials such as […]

Read more
Keep Me Safe: QR Codes for Protecting Children with Autism

Parents of kids with autism have many fears. One of them is losing their kids as they wander off to some place they are not familiar with. QR codes have been helping parents with autistic kids. It is a fact that most kids with autism will wander and get lost with their parents. It happened […]

Read more

Leave a Reply

Your email address will not be published. Required fields are marked *


1 × 2 =

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>