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The Biggest Mistake Marketers Make About QR Codes


QR codes have certainly come a long way, from being a technology that only the early adopters have heard about to something that feels like it is everywhere.

We have seen QR codes used by various companies – from small businesses to global brands, retail giants, or a mom-and-pop store – and in pretty much different ways.

Indeed QR codes have really become very common and well-known that we now associate mobile marketing with QR codes.

However, one of the biggest mistakes that a company can do when it comes to using QR codes for their marketing is that they tend to direct people who scan their codes to their own website.

There really is nothing wrong with this, if you are just launching your website and would want people to see it even while they are at your store. But for a business that already has a website for months or years, even, this is a big no-no.

Chances are, your customers have already visited your website and asking them to pay for data charges and put out an effort to scan your QR codes for something that they have already seen before would be ridiculous.

What’s more, you should be able to offer additional value to your QR code users.

It is sad that business owners and marketers are not paying much attention to the content they put behind QR codes. Create unique content that could make your QR code campaign stand out. If you invest in creating QR codes, then invest in great content as well.

At the very least, you could come up with something beneficial for your users. For example, give them a chance to download a free iTune song, or perhaps you could give them exclusive discounts, entertaining videos or even breaking news.

Just make sure that your content is relevant to your brand. This is of prime importance. Whatever content you put behind your QR code should speak for your brand as well.

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One Response to The Biggest Mistake Marketers Make About QR Codes

  1. CAELAN HUNTRESS December 23, 2011, 9:25 am

    I’m a big fan of Mailchimp signup forms for QR codes in advertising. Every list you make in Mailchimp gives you a QR code automatically to signup for the list (with double opt in confirmation).

    Customizing the signup form means you get an easy-to-make landing page, customized with your logo and colors, and offers users a way to continue interacting with you.

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