QR codes have certainly come a long way, from being a technology that only the early adopters have heard about to something that feels like it is everywhere.
We have seen QR codes used by various companies – from small businesses to global brands, retail giants, or a mom-and-pop store – and in pretty much different ways.
Indeed QR codes have really become very common and well-known that we now associate mobile marketing with QR codes.
However, one of the biggest mistakes that a company can do when it comes to using QR codes for their marketing is that they tend to direct people who scan their codes to their own website.
There really is nothing wrong with this, if you are just launching your website and would want people to see it even while they are at your store. But for a business that already has a website for months or years, even, this is a big no-no.
Chances are, your customers have already visited your website and asking them to pay for data charges and put out an effort to scan your QR codes for something that they have already seen before would be ridiculous.
What’s more, you should be able to offer additional value to your QR code users.
It is sad that business owners and marketers are not paying much attention to the content they put behind QR codes. Create unique content that could make your QR code campaign stand out. If you invest in creating QR codes, then invest in great content as well.
At the very least, you could come up with something beneficial for your users. For example, give them a chance to download a free iTune song, or perhaps you could give them exclusive discounts, entertaining videos or even breaking news.
Just make sure that your content is relevant to your brand. This is of prime importance. Whatever content you put behind your QR code should speak for your brand as well.
More articles in this topic
Talk about marketing and you will get differing opinions on what works and what is effective. We have seen a lot of success stories as far as marketing is concerned, and this one is no exception. Martell Noblige Cognac brought together different types of marketing to come up with its latest campaign. The theme for […]Read more
When it comes to the environment, we all have to pitch in. While it is best to minimize the amount of waste we produce, there is still garbage that we have to take care of. One of the best ways to dispose garbage is to segregate it. You can always sell recyclable materials such as […]Read more
Parents of kids with autism have many fears. One of them is losing their kids as they wander off to some place they are not familiar with. QR codes have been helping parents with autistic kids. It is a fact that most kids with autism will wander and get lost with their parents. It happened […]Read more
- QR Codes and Bitcoins
- Ohio Police Department Uses QR Codes
- The Ritz-Carlton Hotel Introduces Mobile App that Makes Use of QR Codes
- App Ideas: Oink
- Symantec Brings QR Code Scanning Protection App
- Facebook Apps Add At Least 182,000 Jobs
- Condos In Chicago Being Sold With Help Of QR Codes
- Lego Germany Promotes Products With Creative QR Code Campaign
- Scan And Download Hip-Hop Music
- QR Codes Gives Small Companies More Power
Google Android news and discussion.
Deliver latest top technology stories and breaking IT news
Near Field Communication (NFC) news, ideas, projects and technologies.
QR Code, Datamatrix and other two dimensional barcode news and analysis.
Tips, advices, how-to's and DIYs for the latest technologies.