The good news is that you only need to remember these ABCDs of QR code engagement.
D – Direction
Direction can mean two things when it comes to QR code engagement. First, the direction is your purpose or aim. You have to be very clear as to what your aims are because this is what would determine what would happen next.
Direction could also mean instructions. Never put out a QR code without appropriate instructions on what people should do with them and what they could get from scanning them!
C – Content
Content is the lifeblood of any marketing campaign. For websites, it is the copy that you write. For commercials, it is the video that you show.
You should be able to come out with interesting, educational and informative content. In addition, the content (videos, photos, or text) you put behind your QR code should be closely tied to your purpose.
B – Benefits
What could your customers get from scanning your QR code is what your benefits are all about. Always tell your customers what benefits they could get once they scan the code. In fact, you should include it in the instructions.
A – Action
Action is what you want your customers to do after scanning your QR code. Ideally, you should be very explicit in your call to action and it should correspond to your direction.
An example might be helpful here:
D – Direction: You want more subscribers to your newsletter.
C – Content: Create a mobile site that allows people to sign up to your newsletter and talk about it in detail.
B – Benefit: Tell your readers that scanning the QR code can take them to a Web page where they could easily subscribe to your newsletter and get discounts.
A – Action: You have your customers sign up for your newsletter.
More articles in this topic
Talk about marketing and you will get differing opinions on what works and what is effective. We have seen a lot of success stories as far as marketing is concerned, and this one is no exception. Martell Noblige Cognac brought together different types of marketing to come up with its latest campaign. The theme for […]Read more
When it comes to the environment, we all have to pitch in. While it is best to minimize the amount of waste we produce, there is still garbage that we have to take care of. One of the best ways to dispose garbage is to segregate it. You can always sell recyclable materials such as […]Read more
Parents of kids with autism have many fears. One of them is losing their kids as they wander off to some place they are not familiar with. QR codes have been helping parents with autistic kids. It is a fact that most kids with autism will wander and get lost with their parents. It happened […]Read more
- University of South Dakota Professor Develops Invisible QR Code
- Interactive Restaurant Tables Made Simple with QR Codes
- 1 in 6 Smartphone Owners in Canada Scanned a QR Code, comScore Reports
- Kimberly-Clark Launches QR Code Patient Safety Education Program
- Everything You Need to Know When You Are Updating Your Apps
- 27 QR Codes, 27 Bridal Jewelry Designs
- Let’s Not Wine About QR Code
- 2d Barcode To Promote Healthy Eating
- On Sandwiches And Pumpkins
- QR Code On Tombstone Leads To Mini Virtual Social Networking Site
Google Android news and discussion.
Deliver latest top technology stories and breaking IT news
Near Field Communication (NFC) news, ideas, projects and technologies.
QR Code, Datamatrix and other two dimensional barcode news and analysis.
Tips, advices, how-to's and DIYs for the latest technologies.