As the world continues to marvel at, explore and criticize the use of QR Codes as marketing tools, yet another American company have started to promote its business with a QR Code. A Louisiana home improvement company A-Team Home Improvements Company, have apparently fallen under the spell of this amazing technology too.
While the way it is currently being used as a promotional tool is nothing novel (they are offering discounts for their many different services with the code), it is still evidence that not only are large corporations beginning to see the value of adopting QR Code technology, the smaller ones are too.
In actual fact, it is the opinion of this writer that the smaller the company, the more excited they should be. Why? Let’s look at it this way, the smaller the company, the smaller the budget. And when it comes to marketing on the internet, nothing is quite as cheap and effective as QR Code technology. Well, nothing yet.
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In the case of the A-Team Home Improvements, we think that it is a first for the industry. We have seen and heard about large retail outlets, brand names, wine makers, designers, and many other companies targeting general consumers using QR Code but as far as the home improvement industry is concerned, this is a first in America.
The QR Code is also being used to promote the company’s brand new product – an in-house financing service, together with its currently offered services.
Despite the skepticism surrounding the use of QR Codes, people continue to hop onto it because of the increase in the number of people owning smartphones. Some smartphones come with readily-installed QR Code readers too, which removes the hassle of having to find, download and install the app. Anyway, installing the app takes mere minutes, not a big time waster.
So, have you been using QR Codes lately? Please share your experience and concerns with us in the comment box below.
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