Perhaps every QR code aficionado and virtual shopping enthusiast is aware of Tesco South Korea’s efforts to gain more sales by coming up with a shopping wall in the country’s subway station. The wall featured photographs of grocery items arranged on a shelf. Each item has a corresponding QR code that busy commuters only need to scan in order to buy. Their purchases are then delivered to their doorsteps.
No crowds, no shopping carts and no lining up at the cash register. The idea was soon being copied and duplicated by other retail companies worldwide.
eBay used QR codes in their Inspiration Shop. Teaming up with artist and TV personality Jonathan Adler, the auction giant displayed Adler’s fashion picks and consumers could scan the QR codes next to these items to buy them on eBay.
Toys R’ Us put up their virtual stores on billboards all around New York and New Jersey.
John Lewis used a Waitrose retail branch to sell 96 of their best selling products via QR codes.
Even Singapore’s Cold Storage came up with its own subway supermarket.
Back to Tesco South Korea, the idea was such a success that the campaign earned it a place as one of Technorati’s Best QR Code Campaigns.
Is it any wonder that Tesco is extending this QR code effort? Tesco Home Plus is taking the Hangangjin subway experiment up and displaying the virtual shopping walls on twenty bus shelters all over the country. Consumers still have the option to download the Tesco Home Plus Smartphone App to scan the QR codes so that they could make their purchases. Aside from QR codes, UPC barcodes are also used for Tesco’s virtual shopping wall.
The app already has close to one million downloads since April 2011 and is regarded as the most popular shopping app in the country!
We are sure that there will be more copycats who will pop-up after this!
More articles in this topic
Want to do something fun, exciting, meaningful and will go down in the history books in the next couple of days. Or perhaps, you are just as easily excited about QR Codes as we are. Either way, here is your chance to join a bunch of enthusiastic youth in making the world’s largest QR Code […]Read more
Talk about marketing and you will get differing opinions on what works and what is effective. We have seen a lot of success stories as far as marketing is concerned, and this one is no exception. Martell Noblige Cognac brought together different types of marketing to come up with its latest campaign. The theme for […]Read more
When it comes to the environment, we all have to pitch in. While it is best to minimize the amount of waste we produce, there is still garbage that we have to take care of. One of the best ways to dispose garbage is to segregate it. You can always sell recyclable materials such as […]Read more
- What Is Freemium and Other Mobile App News
- Deep In Thought About A SmartWatch
- QR Codes Give You Easy Access to Retirement Information
- Fotolio – Android App For The Avid Photographer
- New York Times Makes an E-mail Marketing Blunder
- Learning More from Your iPhone: Top 3 Educational Apps for Businesses
- PREIT Keeping Mommies And Consumers Up-To-Date With QR Code Strategy
- Contra Costa County Library On The Go
- Passion Pit's QR Code Campaign
- American Airlines Open Up To 2D Barcode Boarding Pass Idea
Google Android news and discussion.
Deliver latest top technology stories and breaking IT news
Near Field Communication (NFC) news, ideas, projects and technologies.
QR Code, Datamatrix and other two dimensional barcode news and analysis.
Tips, advices, how-to's and DIYs for the latest technologies.