Just when you think auto ‘liking’ on Facebook page is the coolest thing to have happened to the online and mobile marketing industry, wait till you hear what Best Buy’s gone and done.
You can now tell Best Buy whether you like what you see…or you don’t. And all this with a simple scan of your phone.
This serves as a notable experiment that will give inspiration to many other retailers and if it worked, we are sure that people are going to be thanking Best Buy for being the first. But people will not forget that Best Buy was the first and regard the company as being a forward-thinking enterprise.
At this point in time, a poster has been posted up on Best Buy’s Headquarters and is called a ‘mood sampling’ poster. There is a thumbs up sign with a QR Code on it, and on the other side, a thumbs down picture. Consumers will get to tell the company whether whether what they saw was ‘good’ or ‘bad’. And the most amazing thing is that not only do the advertisers and the company have access to the information. The total number of ‘goods’ and ‘bads’ will be revealed to the mobile phone user.
And in the meantime, at the back-end, the company waits with anticipation, the results. The great thing with QR Code (amongst other great things) is that the advertiser knows precisely where the code was scanned. This gives them a location and a number for each scan and along with the information, the company is in a better position to court their customers.
If this little ‘experiment’ is a successful one, we can see in our mind’s eye, people like Pepsi, Nike, McDonalds, KFC, Starbucks, etc joining in on the game.
Just in case you are unaware of this one small fact but there is a free online QR Code generator provided by BeQRious and yes, it is ABSOLUTELY free of charge. So, even if you are not currently in love with QR Codes (we’ll try harder to change your mind), give it a try. Create your own QR Code, download the QR Code image into your computer and then place it on your blog or Facebook….just for fun.
More articles in this topic
Talk about marketing and you will get differing opinions on what works and what is effective. We have seen a lot of success stories as far as marketing is concerned, and this one is no exception. Martell Noblige Cognac brought together different types of marketing to come up with its latest campaign. The theme for […]Read more
When it comes to the environment, we all have to pitch in. While it is best to minimize the amount of waste we produce, there is still garbage that we have to take care of. One of the best ways to dispose garbage is to segregate it. You can always sell recyclable materials such as […]Read more
Parents of kids with autism have many fears. One of them is losing their kids as they wander off to some place they are not familiar with. QR codes have been helping parents with autistic kids. It is a fact that most kids with autism will wander and get lost with their parents. It happened […]Read more
- Flipboard Joins Instagram in Becoming Mobile-First
- XBox Inclusion of QR Code For Redemption of Purchases
- Interactive Restaurant Tables Made Simple with QR Codes
- The Top 20 iPhone Games You Should Get and Play (Part 1)
- QR Codes Allow You to Sell More by Letting You Maximize Space
- QR Codes Make Wedding Invitations More High Tech
- University of Bristol Continues to Use QR Codes
- Falken Gets Wheely Into QR Code
- QR Code To Enhance A Shopper's Experience
- AUDI Japan’s Not-So-Interesting QR Code Campaign
Google Android news and discussion.
Deliver latest top technology stories and breaking IT news
Near Field Communication (NFC) news, ideas, projects and technologies.
QR Code, Datamatrix and other two dimensional barcode news and analysis.
Tips, advices, how-to's and DIYs for the latest technologies.