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TeleNav Study Shows Growing Dependence on Mobile Phones

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It is no secret that people nowadays are very much dependent on their mobile phones.  But a new study conducted by TeleNav shows us just how much so. 

The researchers asked people if they were willing to give up their mobile phones or one of the following:

  • toothbrush
  • sex
  • computer
  • alcohol
  • chocolate
  • caffeine
  • exercise.

The results were astounding.  Around 70% of the respondents said that they won’t drink alcohol to keep their phones, while 63% would gladly give up chocolates.  More than half would give up coffee and exercising.

A third of the respondents would abstain from sex, while around a fift would give up their toothbrushes, computers or shoes.

Surprised?  Well we are too.

But if you think about, we should have expected such a response.  Looking at mobile apps alone, we have been expecting that app revenues will reach more than $15 billion in 2011 according to Gartner.  And to think that apps are only available to smartphone users. 

That forecast is made even more outstanding that free apps fuel 81% of all app downloads and installation.  Therefore, while a bulk of that $15 billion would come from in-app purchases, advertising would also contribute to earning revenues. 

If you are still not using apps as part of your marketing or business operations, consider doing so.  This is clearly a great place to be especially when the number of smartphone users is expected to explode in the coming years.  This would be fueled by the increasing options and lower prices of smartphones coming out now and in the near future.

More than that, people are using these smartphones and are even willing to download apps for it.  They are looking for apps that they could use.  If you have an app that people could use then they will be looking for you and your business as well. 

 

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