If you cannot get a babysitter for your kids and you really need to shop for their Christmas gifts, then take them along and head on to Target.
Target will be putting up QR codes for the top 20 toys that they have for this holiday shopping season. Not only will this help clueless parents know what toys are big this year but it will also help them buy these conveniently. With just a scan of the QR codes, they can purchase the toy and have it delivered anywhere in the country.
What’s more, if you have Junior in tow, you can shop for his gift without him knowing about it.
You would need to install Target’s own mobile app to avail of the service.
The QR codes would start appearing on October 14. The Top 20 Toy List includes those from some of the best toymakers such as Mattel, Hasbro, Lego, and LeapFrog. So basically, most of the toys that you will want to buy this year are included in the list and would have a QR code to make the purchase more convenient and secretive.
Target has long been using mobile apps and QR codes as part of its promotions. They have used QR code coupons before and have even experimented with mobile gift giving.
Great Move by Target
With all the mishaps and blunders made by retailers using QR codes for their marketing, Target’s QR code move is a breath of fresh air. The retailer clearly made sure to understand the needs of its target market: parents who might be pressed for time to complete their holiday shopping. They found a problem and a need and came up with a solution for it.
QR codes present a good way to streamline the process and ensure that the element of surprise is not spoiled.
We wish that there would be more retailers who do their homework first before implementing their QR code campaigns.
More articles in this topic
Talk about marketing and you will get differing opinions on what works and what is effective. We have seen a lot of success stories as far as marketing is concerned, and this one is no exception. Martell Noblige Cognac brought together different types of marketing to come up with its latest campaign. The theme for […]Read more
When it comes to the environment, we all have to pitch in. While it is best to minimize the amount of waste we produce, there is still garbage that we have to take care of. One of the best ways to dispose garbage is to segregate it. You can always sell recyclable materials such as […]Read more
Parents of kids with autism have many fears. One of them is losing their kids as they wander off to some place they are not familiar with. QR codes have been helping parents with autistic kids. It is a fact that most kids with autism will wander and get lost with their parents. It happened […]Read more
- QR Codes Play Vinyl Records
- Five Highly Recommended Android Apps to Try This February
- Poet Eloise Klein Healy Uses QR Codes to Read Poems to You and Google's View on NFC and QR Codes
- Simple Reminders About What Makes A Good QR Code Campaign
- Intelisent Integrates QR Codes into Webtrack Tracing Product
- More Health-Related Apps for Health Buffs On-the-Go!
- Google's QR code URL Shortener All The Rage
- The Benefits Of Using QR Codes As A Marketing Vehicle
- Not A Grummy Way To Promote New Music
- Catch Up Or Lose Out
Google Android news and discussion.
Deliver latest top technology stories and breaking IT news
Near Field Communication (NFC) news, ideas, projects and technologies.
QR Code, Datamatrix and other two dimensional barcode news and analysis.
Tips, advices, how-to's and DIYs for the latest technologies.