In January 2011, Forrester Research released a study that said around 10.3 million tablets were sold in 2010. This number will continue to rise and by 2015, 195 million tablets would have been sold.
On the other hand, Harris Interactive reports that 20% of all American consumers will own a tablet in just 3 years or so.
Apps are going to be more popular than notebooks too, with app sales seen to exceed those of notebooks beginning in 2012.
This means that for companies who are going to develop their own apps, they will have a potential audience of close to 200 million in the next few years. But the good news does not stop there. It seems that there are more opportunities to either earn from creating your own app, or market more effectively using an app.
The reason for this is that Forrester Research sees that tablet users would be more likely to upgrade to the next new model when it becomes available. iPad users soon found themselves wanting an iPad2. This means that if you provide a great app with some cool functionality, there is a good chance that a tablet user would download your app twice just to keep your app in their lives.
Tablets are getting cheaper and cheaper by the minute. Forrester reports that Amazon’s Kindle e-book reader is now two-thirds cheaper than its debut price. Also, with the increased competition, companies that are manufacturing tablets are now offering a lower price than the earlier tablets. The falling prices is what drives the popularity of tablets.
What it all boils down to is that, tablets are changing the way people compute and surf the Internet. If you want to be visible to your customers, you should think of a way to be visible on tablets. A good app is a great way to do this!
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