The opening to the week was a rather surprising one for those of us who did not catch, watch, follow, tweet about, update, talk about the Super Bowl. Launching twitter in the early morning surprised me with an onslaught about the Super Bowl, the advertisements and of course, Beyonce. Some humorous folks out there on Twitter who were not following the epic event rambled on with hilarious tweets like ‘Just woke up. So, did Beyonce win?’ Guys, you are too funny.
Anyway, according to the news CBS announced via its website and blog the exact number of people who were glued to their TVs, tablets, laptops, personal computers and phones during the Super Bowl. They had the Super Bowl XLVII game covered on the internet via their live stream too and they said that there were more than three million UNIQUE viewers just for the live stream alone. Not a surprising figure, actually, and some also reported that, despite the sheer number of people logging in and streaming the event, the quality was good and there was not much lagging too. The news network said that the figure doubled from last years’. The event also racked up more than 52.5 million mentions all around the world…in a single day, more mentions for last year’s Super Bowl and the Grammy Awards. For non twitter users, this means that people said something about the event on Twitter.
If you are not one for figures, basically, researches are saying that it is the ‘most social event in the history of television’.
We are sure Beyonce’s half-time performance have something to do with it, of course. Why? For one, it is Beyonce. Second of all, it is the first time that a half-time performance is ever streamed LIVE on a website. Yes, this is a first for Super Bowl to stream the performance in the U.S. The LIVE streaming also helped Super Bowl fans stay connected to and share and followed on online social networking sites. Doesn’t it sound to you that the internet is turned into a huge bar with multiple televisions and the world is just watching the game and performance together? Yes, let’s say it together…the internet is amazing.
The President of CBS Interactive was quick to quip that he was proud of his team and station’s performance and achievements. ‘Our goal was to create an environment that would serve as a perfect complement to CBS Sports’ coverage of the game. We are extremely proud of this historic experience,’ says Jim Lazone.
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