Atrial fibrillation is a common condition where you have irregular heartbeat. But just because it is common does not mean that it is less dangerous. Atrial fibrillation is actually a major cause of debilitating or fatal strokes.
A lot of people suffer from atrial fibrillation, and this is why StopAfib.org is a very valuable resource. For one, it helps you know know more about afib, what causes it, and how it can be diagnosed, cured or managed.
To help people find the StopAfib.org website, its founder, Mellanie True Hills, came up with patient cards that have a QR code affixed at the back and the site’s URL prominently displayed at the front.
It invites people to visit the site and get access to a lot of resources about afib, including videos, blogs and discussion boards. The mobile site, which is where the QR code takes you, is already packed with information for everybody interested and has a link to the main StopAfib.org site. It also allows you to connect on social media channels such as Facebook, Twitter and Youtube.
What you could learn.
1. Mellanie True Hills herself is an afib patient who has been cured of the condition. As such, the site has insights and can deliver on what afib patients need.
2. The QR code goes to a mobile site that already has all the information that anyone could need. What’s more, the mobile site ties itself to various social media accounts, making it possible for those behind StopAfib.org to connect with people who see their QR codes in the future.
3. The card gives out the benefits that you could get from scanning the QR code or visiting the site itself, making it more urgent for people to do so.
4. StopAfib.org has a great online identity. All that’s needed is for more people to see their website and learn from it. This is why QR codes were so crucial to their campaign. They had to go to the real world and invite people to the site and QR codes helped them do that easily.
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