Starbucks is embarking on a Quick Response code program that is designed to highlight the coffee brand’s new mobile app and to let customers learn more about its coffee.
Starbucks has started posting the codes, which were created by Scanbuy, in different shop locations. These two-dimensional barcodes can also be seen in billboards and in magazine and newspaper ads.
The coffee shop’s QR code advertisements serve a double purpose. First, they promote Starbucks’ mobile payment app, and, second, they give consumers additional information regarding the coffee that Starbucks sells, like the Caffe Verona. This informational material about coffee often comes in video form.
According to Scanbuy CEO and president Mike Wehrs, one QR code might lead scanners to a sample of music that originated from the region where the coffee beans were picked. Or it might lead scanners to a page containing some coffee experts’ description about what makes a particular type of coffee unique or special.
Wehrs says that this kind of campaign gives consumers the ability to interact with the brand. Through the use of QR codes and some advanced technology, he adds, Starbucks is giving customers an evolved shopping experience
If you recall, this is not the first time Starbucks has used QR codes as part of its marketing. It has employed Quick Response codes in a scavenger hunt that it held in partnership with Lady Gaga earlier this year.
As for Scanbuy, it is the firm behind the QR code campaigns of brands like Taco Bell and The Home Depot.
More articles in this topic
Talk about marketing and you will get differing opinions on what works and what is effective. We have seen a lot of success stories as far as marketing is concerned, and this one is no exception. Martell Noblige Cognac brought together different types of marketing to come up with its latest campaign. The theme for […]Read more
When it comes to the environment, we all have to pitch in. While it is best to minimize the amount of waste we produce, there is still garbage that we have to take care of. One of the best ways to dispose garbage is to segregate it. You can always sell recyclable materials such as […]Read more
Parents of kids with autism have many fears. One of them is losing their kids as they wander off to some place they are not familiar with. QR codes have been helping parents with autistic kids. It is a fact that most kids with autism will wander and get lost with their parents. It happened […]Read more
- App Differences on Different Operating Systems
- Even Amateurs Can Hack Your Android Phone
- That QR Code Could Become Your ATM
- Google Imitates Apple
- New Skype For Android Devices
- Paperless Directory In Your Hands
- How to Do Your QR Code Direct Mailing Right
- Apps: The Numbers
- Have QR Codes? Will Travel!
- Giving Your Consumers A Little Extra
Google Android news and discussion.
Deliver latest top technology stories and breaking IT news
Near Field Communication (NFC) news, ideas, projects and technologies.
QR Code, Datamatrix and other two dimensional barcode news and analysis.
Tips, advices, how-to's and DIYs for the latest technologies.