Sprint has introduced their new mobile payments platform, Pinsight Touch. Pinsight Touch allows mobile app developers to incorporate a mobile payments system into their apps that uses near-field communication.
The new platform would allow users to store their credentials on mobile phones, tablets and mobile devices. A business can then use the platform to offer NFC-enabled services such as mobile payments, keyless access and even pay for their public transit fares. All of these just by tapping their smartphones to another smartphone or an NFC-enabled terminal.
All of these are very secure, owing to the credential management technology coming from Sequent Software. Sequent has technology that allows its systems to secure all credentials and cards within approved mobile devices and apps.
Sprint, which currently has more than 53 million customers, is planning to offer the platform alongside its Pinsight Media+ service, which is geared towards advertisers. Pinsight Media+ helped businesses to delivers targeted ads using the information that Sprint collects about their customers.
The telecommunications company has previously announced a partnership with Telefonica in Europe for a mobile advertising venture. The company is also a well-known supporter of Google Wallet, a mobile payments service developed by the search giant that uses near-field communications.
In fact, Sprint is the only telecommunications company that offers Google Wallet at the moment. All of its major competitors, AT&T, Verizon and T-Mobile, banded together to work on Isis. Isis is also an NFC-based mobile wallet service.
Will Pinsight Touch help the floundering Google Wallet? We think it will. For one, it will make businesses and app developers more aware about the technology. By giving them an easy way to use NFC on the mobile apps, there would be a lot of mobile apps now that would have NFC-related features. Hopefully, customers would take notice and use the NFC payments and features included in these apps.
More articles in this topic
In the United Kingdom, a new startup company is trying to come up with the first Bitcoin smartcard. Bluenio has started a Kickstarter campaign to help it fund the nio Card. The company’s nio Card has a lot of functions. For one, it uses near-field communication technology to help you transfer Bitcoins. It also acts […]Read more
Mobile wallets are really gaining traction with more and more users over the past few years. And why not as more and more providers are giving more options for people who want to use mobile wallets. Then there is also the support of big companies, from Google and Apple, to telecommunication firms, and right to […]Read more
It is hard to believe that Android is turning only five years old on October 22, 2013, the same day that rival Apple is holding a special event for their devices. In that five years, Android has came out on top, fully dominating the world of mobile operating systems. Together with rival iOS, Android has […]Read more
- "We Have a Patent for QR Codes, and We Are Suing You"
- Nothing Fishy About The Fish
- QR Code Newsbits: Two Ideas for QR Codes
- Control Your Personal Computer With Your Smartphone Experiment
- WeightPlan Uses QR Codes to Give You Your Own Virtual Personal Trainer
- QR Codes Offer a Clever Way of Raising Interest in Catwoman
- Google's Android OS Is Winning Over Apple's iOS
- Cape Grim Beefing Up Their Marketing With QR Codes
- Be Patient And Master The Art Of Engaging Your Consumers
- The Advantages And Disadvantages Of Today's QR Code Technology
Google Android news and discussion.
Deliver latest top technology stories and breaking IT news
Near Field Communication (NFC) news, ideas, projects and technologies.
QR Code, Datamatrix and other two dimensional barcode news and analysis.
Tips, advices, how-to's and DIYs for the latest technologies.