As you walk past an Oakley store in the United Kingdom or certain parts of Wales, you might spot a very prominently-displayed digital snowstorm. You might stand there and stare, wondering what on earth is the snowstorm for and if it was merely a new Christmas decoration. Well, it is not. It is one of the latest marketing ploys adapted by the giant clothing and eyewear brand name. The new Oakley marketing campaign is designed to promote the company’s latest winter 2009 clothing line designs and have been launched in multiple parts of the UK and Wales.
The said snowstorm display will not only feature swirling snow and howling wind, if you stood there long enough, you might catch a QR Code in there. When the QR Code is scanned, you get a special, exclusive gift from Oakley. The company hired one of the largest advertising and marketing companies in Manchester to ‘do up’ this marketing tactic and we think it is a neat idea because many UK people are already quick to catch on to the latest QR Code trend. UK residents are generally well-educated with code-reading applications and latest phones comes pre-installed with QR Code readers too. Hence, this is the difference between UK locals and Americans.
Certain flagship stores are already displaying the said digital snowstorm, most of the stores are found in key city locations to help promote the winter clothing line.
So, what happens when the QR Code is scanned? Well, as per usual, the QR Code is a link to one of the company’s newly developed mobile website designed for Oakley specifically for this marketing campaign. When logged in through the mobile website, they stand a chance to win an amazing one-week-long holiday with a very unique Alp Hotel and can add the full Oakley kit to their collection.
There is also a very dummy-proof element to it too because every visitor who logged into the mobile website will be given a unique reference number. If they win the price, the reference number can be used to claim their brand new Oakley gift.
The company says that there is a surge of new QR Code marketing campaign in the UK and it is proving to be an inexpensive and highly effective form of driving traffic to their websites and stores. We don’t know how true the statement is but it seems that within the first few days, there was out-of-expectation response to the new QR Code marketing campaign.
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