As you walk past an Oakley store in the United Kingdom or certain parts of Wales, you might spot a very prominently-displayed digital snowstorm. You might stand there and stare, wondering what on earth is the snowstorm for and if it was merely a new Christmas decoration. Well, it is not. It is one of the latest marketing ploys adapted by the giant clothing and eyewear brand name. The new Oakley marketing campaign is designed to promote the company’s latest winter 2009 clothing line designs and have been launched in multiple parts of the UK and Wales.
The said snowstorm display will not only feature swirling snow and howling wind, if you stood there long enough, you might catch a QR Code in there. When the QR Code is scanned, you get a special, exclusive gift from Oakley. The company hired one of the largest advertising and marketing companies in Manchester to ‘do up’ this marketing tactic and we think it is a neat idea because many UK people are already quick to catch on to the latest QR Code trend. UK residents are generally well-educated with code-reading applications and latest phones comes pre-installed with QR Code readers too. Hence, this is the difference between UK locals and Americans.
Certain flagship stores are already displaying the said digital snowstorm, most of the stores are found in key city locations to help promote the winter clothing line.
So, what happens when the QR Code is scanned? Well, as per usual, the QR Code is a link to one of the company’s newly developed mobile website designed for Oakley specifically for this marketing campaign. When logged in through the mobile website, they stand a chance to win an amazing one-week-long holiday with a very unique Alp Hotel and can add the full Oakley kit to their collection.
There is also a very dummy-proof element to it too because every visitor who logged into the mobile website will be given a unique reference number. If they win the price, the reference number can be used to claim their brand new Oakley gift.
The company says that there is a surge of new QR Code marketing campaign in the UK and it is proving to be an inexpensive and highly effective form of driving traffic to their websites and stores. We don’t know how true the statement is but it seems that within the first few days, there was out-of-expectation response to the new QR Code marketing campaign.
More articles in this topic
Talk about marketing and you will get differing opinions on what works and what is effective. We have seen a lot of success stories as far as marketing is concerned, and this one is no exception. Martell Noblige Cognac brought together different types of marketing to come up with its latest campaign. The theme for […]Read more
When it comes to the environment, we all have to pitch in. While it is best to minimize the amount of waste we produce, there is still garbage that we have to take care of. One of the best ways to dispose garbage is to segregate it. You can always sell recyclable materials such as […]Read more
Parents of kids with autism have many fears. One of them is losing their kids as they wander off to some place they are not familiar with. QR codes have been helping parents with autistic kids. It is a fact that most kids with autism will wander and get lost with their parents. It happened […]Read more
- Control Your Personal Computer With Your Smartphone Experiment
- QR Codes Crop Up on Mobile Phone Skins
- Restaurants In Plano Gets Graded
- QR Codes Celebrate Plant Bottle
- Two Reasons Why You Should Have QR Codes for Websites
- Diesel Fuels Up With QR Code Facebook 'Like' Campaign
- Measure Your QR Code Success
- Going Places
- The Advantages And Disadvantages Of Today's QR Code Technology
- Halloween and QR Codes
Google Android news and discussion.
Deliver latest top technology stories and breaking IT news
Near Field Communication (NFC) news, ideas, projects and technologies.
QR Code, Datamatrix and other two dimensional barcode news and analysis.
Tips, advices, how-to's and DIYs for the latest technologies.