14 million Sony Ericsson cell phones are shipped out within the third quarter of this year alone, imagine the magnitude and effect it would have on the cell phone marketing industry when all of these 14 million cell phones are pre-installed with QR Code readers? Consumers will walk past movie posters with QR Codes on them and scan, instantly, to find movie reviews before they decide whether the movie is worth their time. If they happen upon a book that think is interesting but want to know more about the author or compare prices on the internet, all she has to do is to whip out her phone and scan the QR Code. This is how amazing the world has become and we should all start to appreciate and embrace the QR Code technology.
The widespread use and understanding about the technology has prompted cell phone manufacturers to decide that installing the phones with QR Code reader before launch is a wise idea. And it will also help will sales, no doubt. Some likened the QR Code to what we have on the internet today…URL shortening services like www.bit.ly, www.tinyurl.com and such. But the said URL shortening services are aimed at online social networking services; QR Codes are for mobile phones. Marketers have already started using QR Codes to promote movies, albums, issue vouchers and help educate users about the product that they are selling.
With QR Code technology, anyone could walk past a real estate agency and scan a QR Code pasted on the window and get access to the purchase price, interest rate and more information about the property that they are interested in even BEFORE stepping a foot inside the outlet.
Is the market ready for such a technology? Oh, yes they are. Taking a look at the activities of several large advertising companies, we can see that big brand names are already working on test-driving the technology. According to researchers, it is expected to help generate close to 6 billion in retail redemption in 4 years time.
The bridge we need to cross is to help educate more people about the use of QR Codes and convince them about how it can enhance their lives without raising the cost of living. But this is what websites like www.beqrious.com is already doing – and we are not alone.
Researchers agree that although the technology, outside of Japan, is still in its infancy stage and that use is based on the novelty of the whole thing. But with more cell phones being sold loaded with QR Code readers, like the new batches of Sony Ericsson, the faster the trend will catch on.
More articles in this topic
Talk about marketing and you will get differing opinions on what works and what is effective. We have seen a lot of success stories as far as marketing is concerned, and this one is no exception. Martell Noblige Cognac brought together different types of marketing to come up with its latest campaign. The theme for […]Read more
When it comes to the environment, we all have to pitch in. While it is best to minimize the amount of waste we produce, there is still garbage that we have to take care of. One of the best ways to dispose garbage is to segregate it. You can always sell recyclable materials such as […]Read more
Parents of kids with autism have many fears. One of them is losing their kids as they wander off to some place they are not familiar with. QR codes have been helping parents with autistic kids. It is a fact that most kids with autism will wander and get lost with their parents. It happened […]Read more
- Even Amateurs Can Hack Your Android Phone
- Two Camera Apps You'd Love
- The Top 20 iPhone Games You Should Get and Play (Part 3)
- Pink Lady Goes Mobile and Uses QR Codes for Social Media Program
- Intelisent Integrates QR Codes into Webtrack Tracing Product
- QR Codes In CAT's Yearbook
- What's Happening, Art World?
- Creative Canine Comics
- 2d Barcodes Frenzy Hits Hungary
- Hand-Knitted QR Code From Lendorff Kaywa
Google Android news and discussion.
Deliver latest top technology stories and breaking IT news
Near Field Communication (NFC) news, ideas, projects and technologies.
QR Code, Datamatrix and other two dimensional barcode news and analysis.
Tips, advices, how-to's and DIYs for the latest technologies.