After some years of exploring QR Code technology, we can now agree on one thing – QR Codes provide better opportunities for companies to socialize, interact and network with others through the internet and mobile platforms.
‘Networking’ – that is the ‘in’ word, extremely important in the modern world that we live in today. I mean, take a look at it. People are communicating with their phones endlessly through online and mobile means. With mobile apps like Facebook, Twitter, Whatsapp, Nimbuzz and many, many more out there, consumers are never disconnected from their online life. Hence, if a company plans on surviving the competitive business battlefield, it needs to take mobile technology and internet seriously.
Although QR Codes have yet to enter mainstream media, I am sure many people are watchful over its developments. In June this year, there was a report showing that 6.2% Americans, 14 million American mobile phone users, have scanned a QR Code in the past and they revealed that most of the QR Codes scanned were the ones in print ads, newspapers and packaging of products in malls.
On top of grabbing the opportunity to interact with general consumers, companies should also think along the lines of connecting with potential partners, associates, investors and also companies providing similar products and network with them for future developments of the company or group.
In an article I found on the internet, the Vice President of Hall Internet Marketing, a marketing company based in Portland, laments about the improper usage and placement of QR Codes. She said that these companies need to realize that the QR Code should lead to interesting content, not just the homepage of the company’s website. More effort has to be put in to properly strategize the QR Code campaign well.
If there were conflicting ideas about using QR Codes for business purposes, there is a general consensus about one thing. The purpose of implementing a QR Code campaign should not be to ‘sell sell sell’. Selling comes second. The most powerful thing about QR Codes lies in its immense capabilities to connect Company to Consumer; and we should make use of that to impact the lives of people who took the effort to scan the code. At the end of the day, it is a branding exercise, not a prospecting application.
Those of you curious out of your minds about QR Codes and have never tried to create one, please do head over to our free QR Code generator here and have a go!
More articles in this topic
Talk about marketing and you will get differing opinions on what works and what is effective. We have seen a lot of success stories as far as marketing is concerned, and this one is no exception. Martell Noblige Cognac brought together different types of marketing to come up with its latest campaign. The theme for […]Read more
When it comes to the environment, we all have to pitch in. While it is best to minimize the amount of waste we produce, there is still garbage that we have to take care of. One of the best ways to dispose garbage is to segregate it. You can always sell recyclable materials such as […]Read more
Parents of kids with autism have many fears. One of them is losing their kids as they wander off to some place they are not familiar with. QR codes have been helping parents with autistic kids. It is a fact that most kids with autism will wander and get lost with their parents. It happened […]Read more
- The Top 20 iPhone Games You Should Get and Play (Part 5)
- QR Codes Help Students about the Dangers of Bad Driving
- Adobe Pulling Flash Out From Mobile Scene
- QR Codes A Big Thing For Small Businesses
- QR Codes Are Not Viruses
- Exhibition Lead Capturing Mobile App
- Three Things You Should Keep in Mind When Planning for Your Mobile App
- The Cost of Developing Your Own App
- BBC Tells You To Scan For Ingredients
- The Power To Mobilize Your Life – QR Codes
Google Android news and discussion.
Deliver latest top technology stories and breaking IT news
Near Field Communication (NFC) news, ideas, projects and technologies.
QR Code, Datamatrix and other two dimensional barcode news and analysis.
Tips, advices, how-to's and DIYs for the latest technologies.