Many a survey has been done on the type of people who are using QR Codes in Japan but that is only because it is everywhere over there. In other countries, we can pretty much predict what the outcome of the survey would be like – probably along the lines of ‘dismal’.
Anyway, here is something encouraging, then.
It was reported on japan.internet.com that a survey was done by this company called Marsh Inc. through four days of intensive research and questioning of equal number of males and females in various age groups. A few from the teens age-group, 17 percent in their twenties and a balanced 20 percent from other age groups of thirties, forties and fifties and above fifty. One would have thought to increase the number of participants in the younger (teens) age group because they seem to be more in tune with all things internet.
Nevertheless, the result is intriguing.
It was found through the said survey that a whopping seventy-percent of the respondents had a QR Code-enabled phone and nearly ninety-percent of those who had QR Code readers in their phones actively used them.
That is not the interesting part, though, because apparently, contrary to popular beliefs that people often scanned QR Codes from packaging on products or leaflets, it seems that most people scan QR Codes from their computer screen. Well, more than a hundred people who revealed that they usually scan QR Codes from the leaflets and hand-outs they get, newspapers and magazines.
In the future, we expect to see a rise in the number of people who scan QR Codes on posters (only 64 people says they do that) and also more people than the 92 people who said they did, scan QR Codes on product packaging.
For newbies who are not sure what QR Codes is, here’s a short-take. QR Code stands for quick response code. It is more or less like the conventional 2d barcode system that we are using now at the mall checkout country but this technology is even more amazing because anyone can do it with the cell phones – provided they have a pre-installed QR Code reader on their phones. These phone owners can get instant access to mobile websites, links to media files (images, wallpaper, music, facebook profiles, twitter accounts, etc) too.
More articles in this topic
Talk about marketing and you will get differing opinions on what works and what is effective. We have seen a lot of success stories as far as marketing is concerned, and this one is no exception. Martell Noblige Cognac brought together different types of marketing to come up with its latest campaign. The theme for […]Read more
When it comes to the environment, we all have to pitch in. While it is best to minimize the amount of waste we produce, there is still garbage that we have to take care of. One of the best ways to dispose garbage is to segregate it. You can always sell recyclable materials such as […]Read more
Parents of kids with autism have many fears. One of them is losing their kids as they wander off to some place they are not familiar with. QR codes have been helping parents with autistic kids. It is a fact that most kids with autism will wander and get lost with their parents. It happened […]Read more
- Interactive Totem Pole Uses QR Codes to Rebuild Sense of Community
- Get On The Peace Path With These Apps
- Get Chocolate Easter Eggs with a QR Code
- Number of Mobile Apps Reach One Million!
- QR Code Shopping Wall Trend Invades Singapore
- Camden Historical Landmarks Marked By QR Codes
- QR Codes In CAT's Yearbook
- QR Codes On Stickers Of New Cars In Showroom In The US By 2012
- A Leap Is Needed For The Book Industry Study Group
- Disneyland Paris’ Own QR Code
Google Android news and discussion.
Deliver latest top technology stories and breaking IT news
Near Field Communication (NFC) news, ideas, projects and technologies.
QR Code, Datamatrix and other two dimensional barcode news and analysis.
Tips, advices, how-to's and DIYs for the latest technologies.