Putting a QR Code onto your print ad is most certainly a fine way to get good scan rate. By placing a QR Code in a magazine, it totally brings the print ad to life and it works towards helping people become more aware of a particular brand and is a surefire way to get the consumers to act on the spot if there is an effective call-to-action.
Skechers is another large brand name that has recently jumped into the bandwagon when they included a QR Code in one of the ads in Glamor Magazine. The ad promoted the latest Skechers line of shoes called the GOwalk.
The decision to place QR Codes on their latest ads is the best way to get their consumers to take notice of and engage with the people behind the brand. Based on a survey done up and data collected from the survey, it was found that many of Skechers’ consumers were finding information, buying and connecting with each other on their mobile phones and devices, which included tabs. In short, they need to go where their consumers are heading and decided that mobile is the way to go.
In most cases, placing a QR Code or attempts at turning static ads into more interactive ones may cost the company a little bit more money but I can safely say that it is, more often than not, money well spent.
In an article, it was said that the Skechers QR Code leads mobile consumers to a landing page whereby they can select a product video to watch. That is a good move because leading consumers to a specific page that is direct and to-the-point is far better than giving them bulky sites and loads of texts to read.
One of the best things about using QR Codes in a marketing campaign is that the QR Code can not only be saved but it can also be easily shared with friends either via Bluetooth, emails, texts, and online social networking accounts. It keeps the communication line open between the brand and its consumers which will eventually lead to a deeper and better relationship over time.
Another good move by Skechers is their decision to add a shopping cart at the landing pages which is an amazing call-to-action.
Thumbs up so far!
More articles in this topic
Want to do something fun, exciting, meaningful and will go down in the history books in the next couple of days. Or perhaps, you are just as easily excited about QR Codes as we are. Either way, here is your chance to join a bunch of enthusiastic youth in making the world’s largest QR Code […]Read more
Talk about marketing and you will get differing opinions on what works and what is effective. We have seen a lot of success stories as far as marketing is concerned, and this one is no exception. Martell Noblige Cognac brought together different types of marketing to come up with its latest campaign. The theme for […]Read more
When it comes to the environment, we all have to pitch in. While it is best to minimize the amount of waste we produce, there is still garbage that we have to take care of. One of the best ways to dispose garbage is to segregate it. You can always sell recyclable materials such as […]Read more
- Why the iPhone 5 loses Out to Samsung Galaxy S4
- Andrew Mason Removed As Groupon CEO
- A Safer Dropbox In BETA Mode
- Well.ca Brings the First Virtual Store to Canada
- Soldiers Get Mobile Training via QR Codes
- InSinkErator Uses QR Codes to Market Food Waste Disposers
- Symantec Brings QR Code Scanning Protection App
- Three Mistakes That Could Kill Your App
- Make Your Website Visitors Stay, and Buy
- How Many Ways Can QR Codes Be Used?
Google Android news and discussion.
Deliver latest top technology stories and breaking IT news
Near Field Communication (NFC) news, ideas, projects and technologies.
QR Code, Datamatrix and other two dimensional barcode news and analysis.
Tips, advices, how-to's and DIYs for the latest technologies.