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SCORE Uses QR Code for Marketing

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Volunteers for SCORE in Green Bay, California, are doing more than just giving out their business cards to small business owners. They are also giving them the chance to learn more about SCORE and how it could help them.

SCORE is a volunteer organization made up of entrepreneurs and business leaders who advise and mentor small business owners so that they would have a better chance at success. They do these mentoring at a very low cost, and sometimes without any charge at all.

All volunteers from SCORE in the area have a QR code printed on business cards and marketing materials. When scanned, this QR code would show a video about SCORE on YouTube.

Chad Heath is behind the QR codes and the video. Heath is the chairman of SCORE’s marketing committee.

Heath explains that he is a firm believer of both QR codes and the video. He explains that younger people are more responsive to the video.

Meanwhile, Heath also says that QR codes are like “an expressway,” where the scan takes you right to the content that the marketer wants you to see. No distractions.

Heath further explains that while 99% of QR codes are accessed via a smartphone, it does not mean that all it can do is to link to a website. True, you would need to make sure that the content you put behind a QR code should display well on a smartphone screen. But you could also put other types of content such as a photo, text, and an audio file, among others.

Lastly, Heath explains that QR codes are important to ensure that you get your customers to act. With all the stimuli that your customers are exposed to, if you do not have a QR code, you are going to lose their attention.

We think that this is a very big vote of confidence for QR codes!

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