Volunteers for SCORE in Green Bay, California, are doing more than just giving out their business cards to small business owners. They are also giving them the chance to learn more about SCORE and how it could help them.
SCORE is a volunteer organization made up of entrepreneurs and business leaders who advise and mentor small business owners so that they would have a better chance at success. They do these mentoring at a very low cost, and sometimes without any charge at all.
All volunteers from SCORE in the area have a QR code printed on business cards and marketing materials. When scanned, this QR code would show a video about SCORE on YouTube.
Chad Heath is behind the QR codes and the video. Heath is the chairman of SCORE’s marketing committee.
Heath explains that he is a firm believer of both QR codes and the video. He explains that younger people are more responsive to the video.
Meanwhile, Heath also says that QR codes are like “an expressway,” where the scan takes you right to the content that the marketer wants you to see. No distractions.
Heath further explains that while 99% of QR codes are accessed via a smartphone, it does not mean that all it can do is to link to a website. True, you would need to make sure that the content you put behind a QR code should display well on a smartphone screen. But you could also put other types of content such as a photo, text, and an audio file, among others.
Lastly, Heath explains that QR codes are important to ensure that you get your customers to act. With all the stimuli that your customers are exposed to, if you do not have a QR code, you are going to lose their attention.
We think that this is a very big vote of confidence for QR codes!
More articles in this topic
Talk about marketing and you will get differing opinions on what works and what is effective. We have seen a lot of success stories as far as marketing is concerned, and this one is no exception. Martell Noblige Cognac brought together different types of marketing to come up with its latest campaign. The theme for […]Read more
When it comes to the environment, we all have to pitch in. While it is best to minimize the amount of waste we produce, there is still garbage that we have to take care of. One of the best ways to dispose garbage is to segregate it. You can always sell recyclable materials such as […]Read more
Parents of kids with autism have many fears. One of them is losing their kids as they wander off to some place they are not familiar with. QR codes have been helping parents with autistic kids. It is a fact that most kids with autism will wander and get lost with their parents. It happened […]Read more
- Ignore QR Codes at Your Own Risk
- QR Codes in Hotels
- No Guessing For GUESS
- Heart of Wisconsin Chamber of Commerce Teaches Businesses How to Use QR Codes
- Betfair Uses QR Codes on the Backside. Again?!
- QR Codes Not a Hit Among College Students, Survey Says
- QR Codes Going to the Dogs? Why Not!
- The BBB on QR Codes
- Green Museum In PA Uses QR Code
- Mobile Marketing Makes It More Personal And Niche For Advertisers And Consumers
Google Android news and discussion.
Deliver latest top technology stories and breaking IT news
Near Field Communication (NFC) news, ideas, projects and technologies.
QR Code, Datamatrix and other two dimensional barcode news and analysis.
Tips, advices, how-to's and DIYs for the latest technologies.