Millions of consumers now own and use mobile devices and are embracing a wide array of mobile activities. This, along with the fact that mobile code scanning has greatly increased in 2011, has prompted retailers to turn to quick response codes in order to enhance customer experience. Through QR codes, more and more retailers are able to engage consumers and convert them to better informed buyers.
Given these, mobile barcode systems developer Scanbuy Inc. and digital retail marketing programs company Triad Retail Media entered into a deal providing Triad’s retail clients with ScanLife mobile barcodes.
ScanLife was developed by ScanBuy and is a suite of mobile barcode products consisting of an interoperable barcode management platform, developer tools used to build customized solutions, and a universal barcode reader application.
Triad acknowledges that smartphones are now a valuable resource when it comes to on-the-spot information about products, which, in turn, influences consumers’ purchasing decisions. Needless to say, Triad has seen the need for brands to adopt a mobile strategy that incorporates QR codes and other innovative tools.
Triad’s team-up with ScanBuy enables them to provide their clients with a proven QR code platform in order to deliver a more intelligent and dynamic shopping experience. This will help the company capture customer attention and increase brand loyalty.
Through the ScanLife solution, Triad will be able to add depth to the marketing strategies of their retail clients and help them influence and engage consumers using any digital media content. ScanLife’s code management platform will further enable Triad clients to create and manage high-impact QR code campaigns that drive revenue.
What’s more, this code management platform will enable Triad’s clients to get detailed insights into consumer behavior. How? They will be able to track consumer scanning activity and scanning location, as well as other valuable analytics.
The solution also offers a “Scan and Send” tool that enables retailers to engage their consumers with non-app-enabled mobile devices. This means that their QR codes are accessible to the millions of people owning simple camera phones. Through the Scan and Send feature, non-smartphone users can access content by simply snapping a photo of a standard QR code and sending it to ScanLife’s system via MMS (send to 43588) or e-mail (send to email@example.com).
More articles in this topic
Talk about marketing and you will get differing opinions on what works and what is effective. We have seen a lot of success stories as far as marketing is concerned, and this one is no exception. Martell Noblige Cognac brought together different types of marketing to come up with its latest campaign. The theme for […]Read more
When it comes to the environment, we all have to pitch in. While it is best to minimize the amount of waste we produce, there is still garbage that we have to take care of. One of the best ways to dispose garbage is to segregate it. You can always sell recyclable materials such as […]Read more
Parents of kids with autism have many fears. One of them is losing their kids as they wander off to some place they are not familiar with. QR codes have been helping parents with autistic kids. It is a fact that most kids with autism will wander and get lost with their parents. It happened […]Read more
- What Are Smartphone Users Looking For? Affordability!
- EMU Announces Campus Check In QR Code For Students
- New Zealanders Finally On QR Code Bandwagon
- Android Controls Forty Eight Percent of Smartphone Market
- Go for a Nature Walk with QR Codes
- Idea: Self Service with QR Codes
- Quickie Incorporates First Mobile-Enabled Seal of Approval into Packaging
- Disneyland Paris’ Own QR Code
- Ways to simplify your life with QR Codes
- 2D Barcode Yourself
Google Android news and discussion.
Deliver latest top technology stories and breaking IT news
Near Field Communication (NFC) news, ideas, projects and technologies.
QR Code, Datamatrix and other two dimensional barcode news and analysis.
Tips, advices, how-to's and DIYs for the latest technologies.