Our services

Recycle Away!


Here at BeQRious, we are always elated to see a usage of QR Codes (technology) that combines marketing strategies from the old school. As a supporter of technology, there is really so much more that we can do for not just ourselves, for the rest of the world too. As for this case, it is Whangarei District Council of New Zealand making use of QR Codes to promote and encourage people who live in the district to recycle in a proper manner. In essence, not only is the technology being used to educate the people about proper methods to recycling but it is also used to helm a very healthy practice and doing its bit for Mother Nature.

The New Zealand district council hopes to encourage more participation by giving out prizes when they scan the QR Code and learn the methods. The said program will run and receive widespread attention from the locals from now till December 3, 2012 and they are hoping that with the increase in the number of smartphones in the market, there will also be an increase in the number of participants this year.

During the six week program, there will be permanent recycling bins to be found at predetermined destinations. The city council partnered up with a New Zealand earth-loving activists called ‘Love NZ’ who are also running a program called ‘It’s a Karma Thing’. While the city council is offering up big, attractive prizes for recyclers to encourage them to recycle more, the Karma Thing will give participants a chance to earn Karma points. Each of the recycling bins will have their own location QR Codes. When smartphone users scan the code with their phones, the software will record the activity and save the data.

For It’s a Karma Thing users, the points earned will work as a sort of credit for future bids for products and offers to be found on their official website.

This, we have to say, is a huge thing for the city council. They have stepped into technology full force when they started their own Facebook and Twitter accounts and this just adds fuel to their game plan. It seems that they are getting all excited about the possibility of getting connected to and staying tuned to a completely different age group and demographic. Better recyclers, more informed people and a healthier Mother Earth….it is all a good thing, we say!

More articles in this topic

Set a world record, save a kid’s life

Want to do something fun, exciting, meaningful and will go down in the history books in the next couple of days. Or perhaps, you are just as easily excited about QR Codes as we are. Either way, here is your chance to join a bunch of enthusiastic youth in making the world’s largest QR Code […]

Read more
Martell Noblige Cognac Shows Marketers How It Is Done

Talk about marketing and you will get differing opinions on what works and what is effective. We have seen a lot of success stories as far as marketing is concerned, and this one is no exception. Martell Noblige Cognac brought together different types of marketing to come up with its latest campaign. The theme for […]

Read more
QR Codes Help You Dispose of Garbage Properly

When it comes to the environment, we all have to pitch in. While it is best to minimize the amount of waste we produce, there is still garbage that we have to take care of. One of the best ways to dispose garbage is to segregate it. You can always sell recyclable materials such as […]

Read more

Leave a Reply

Your email address will not be published. Required fields are marked *


9 + 14 =

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>