As with every new technology, there are a lot of QR code campaigns that failed. QR code might be a decades old technology, but its widespread use is still in its infancy. Companies adopting this technology early are bound to make mistakes, rendering their campaigns unsuccessful.
You don’t have to make the mistakes to learn from it. Here is BeQRious.com’s list of QR code fails that you should avoid!
1. Using a proprietary reader. QR codes are not the only 2D code standard available. There are others such as the semacode, shotcode, the Aztec code, and the data matrix code. QR codes, however, are more effective than these other codes because just about any smartphone available nowadays come with a QR code scanner. Using a proprietary reader, you would have to direct your users to download and install the appropriate scanner onto their phones, something that they might not want to do or do not know how to do. If they can’t decode your code, your message will be unread, unnoticed and ignored.
2. Here’s the QR code, now what? It’s a common oversight that people who know what QR codes are and how to decode them tend to take other people for granted. So what happens is that they launch campaigns by just posting the QR codes on flyers, posters and other printed materials. The problem is that a lot of their customers have yet to see a QR code and while curious about the pixilated box on your new newspaper ad, they do not have any idea what it is for and how to use it. When using QR codes in your marketing, make sure that you give proper, clear and concise instructions on how your target audience can read it.
This QR code ad from Ralph Lauren just saved many potential customers from guesswork on what they should do with the code.
3. Putting up unreadable QR codes. While print materials might have no problems with this particular aspect, it is very much a problem with TV advertisements using QR codes. How many times have you seen a QR code come out on TV then raced for your smartphone and quickly fired up your QR code scanner application. By the time it loads, the TV advertisement has ended and so has your chance to scan the QR code. Another case is with a retail store that puts its QR codes on posters within the premises. The problem is, the codes are placed too high up that people cannot get a clear scan of them.
As with other traditional and non-traditional marketing strategies, it helps to test out your QR code campaigns. Check out if you can comfortably scan a QR code and make sure that it resolves to the mobile site or whatever content you want it to go to. Only then could you be sure that your campaigns won’t leave you with a big red FAIL! on your forehead!
More articles in this topic
Talk about marketing and you will get differing opinions on what works and what is effective. We have seen a lot of success stories as far as marketing is concerned, and this one is no exception. Martell Noblige Cognac brought together different types of marketing to come up with its latest campaign. The theme for […]Read more
When it comes to the environment, we all have to pitch in. While it is best to minimize the amount of waste we produce, there is still garbage that we have to take care of. One of the best ways to dispose garbage is to segregate it. You can always sell recyclable materials such as […]Read more
Parents of kids with autism have many fears. One of them is losing their kids as they wander off to some place they are not familiar with. QR codes have been helping parents with autistic kids. It is a fact that most kids with autism will wander and get lost with their parents. It happened […]Read more
- NFC Payments and Other Mobile Payments to Bring in $1 Billion in 2013
- Two Great Ways to Use QR Codes for Marketing: McDonald's and MeetMeme
- QR Codes Allow You to Sell More by Letting You Maximize Space
- USPS Continues Summer QR Code Discount Promo, Makes it “More Refined” This Time
- The Four Questions You Should Ask When Planning for Your Mobile App
- Nordstrom’s Joins the Rooftop QR Code Craze
- Vizibility Study Shows High Adoption of QR Codes Among Legal Professionals
- The Status of QR Codes: Statistics and Some Fun Facts
- QR Codes To Dot The Direct Marketing Scene Next Year
- How QR Codes Will Be Used In The Future
Google Android news and discussion.
Deliver latest top technology stories and breaking IT news
Near Field Communication (NFC) news, ideas, projects and technologies.
QR Code, Datamatrix and other two dimensional barcode news and analysis.
Tips, advices, how-to's and DIYs for the latest technologies.