We stumbled upon a video on how a small business in St. Joseph, Michigan, has stirred the whole town with its new billboard advertisement.
The large billboard with a QR code and the question Why? appeared over the store. It was very visible that the whole town immediately took noticed and asked, what it was all about.
A local TV station picked up the news and started interviewing residents who confessed that they have absolutely no idea what the large sign was saying and what the “symbol” was.
Is this what your customers are saying about your QR code campaign? Local businesses might be quick to jump on the QR code bandwagon, but without proper planning, it might be a big fail.
In this instance, the retailer who put up the QR code just would not get any scans. His or her customers see the QR code he had put up, but nobody knows what it is. This means that nobody would know what to do with it either.
The retailer might have put up a snazzy video behind the QR code, or built an amazing mobile site for it, but without clear instructions, nobody would scan it.
The unfortunate thing is that clear instructions is fairly easy to include in a QR code campaign. It would take just a few lines of text to tell people what the “symbol” is, what they could get from it, and how to use a smartphone with a camera and a QR code scanner app to decode it. You could also throw in instructions on how to get the app for your phone!
Thankfully, the local TV station saw it and ran a story on it. From being a near fail, the QR code billboard succeeded in creating word of mouth, got the retailer on the local TV news, and generated enough buzz. People would soon know what the QR code is and how they could read it!
More articles in this topic
Talk about marketing and you will get differing opinions on what works and what is effective. We have seen a lot of success stories as far as marketing is concerned, and this one is no exception. Martell Noblige Cognac brought together different types of marketing to come up with its latest campaign. The theme for […]Read more
When it comes to the environment, we all have to pitch in. While it is best to minimize the amount of waste we produce, there is still garbage that we have to take care of. One of the best ways to dispose garbage is to segregate it. You can always sell recyclable materials such as […]Read more
Parents of kids with autism have many fears. One of them is losing their kids as they wander off to some place they are not familiar with. QR codes have been helping parents with autistic kids. It is a fact that most kids with autism will wander and get lost with their parents. It happened […]Read more
- Most Common QR Code Marketing Mistakes
- Tough Competition For Online Business
- Romania's Garanti Bank Uses QR Codes for Mobile Payments
- Ontario Tender Fruit Growers Now Use QR Codes For Product Information
- QR Codes Used to Enhance Guest Enjoyment at Epcot Flower & Garden Festival
- Minister Uses QR Codes to Share Bible Teachings
- Hallmark Uses QR Codes in Halloween Cards
- QR Code Eats Into Organic Food Co-Op In Port Townsend
- Esquire On QR Codes
- QR Code – iPhone Led The Pack
Google Android news and discussion.
Deliver latest top technology stories and breaking IT news
Near Field Communication (NFC) news, ideas, projects and technologies.
QR Code, Datamatrix and other two dimensional barcode news and analysis.
Tips, advices, how-to's and DIYs for the latest technologies.