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QR Codes Used to Enhance Guest Enjoyment at Epcot Flower & Garden Festival

Disney QR codes

The 19th Annual Epcot International Flower & Garden Festival, which opened on March 7 and will run until May 20, is making use of quick response codes to enhance guest enjoyment for the event. The codes take scanners to the festival’s website where they can get a virtual tour of various attractions.

What is the event all about?

The festival takes place annually at the Epcot theme park, which is one of the four theme parks at Walt Disney World Resort. For this year’s event, the park is decorated with 75 topiaries, including a Fantasia-themed centerpiece topiary. Aside from the colorful flowers and gardens and the beautiful topiaries in the shape of your well-loved Disney characters, guests can also enjoy live music as well as entertaining programs and weekend presentations from HGTV designers and hosts.

Festival QR Codes

QR codes can be found at certain display areas at the park. When scanned using a smartphone, these codes take guests to a page that contains information about a particular display. Other codes at the venue will take guests to the festival’s mobile-optimized website, where they can get a virtual tour of the topiaries and gardens, view the list or schedule of activities, listen to an audio tour of the festival, or check out the festival map and location guide.

The QR codes are intended to enhance guests’ experience at the festival.

QR Code Fail?

A blog post on qrcodefails.wordpress.com, however, talked about how the Epcot Festival QR Code failed some scanners’ expectations. The post claims that while the code’s supposed to take a scanner to a micro-site where he or she can find out everything about the festival, it just does not work on a Blackberry.

If this is true, then it’s just too bad. While there are a lot of iPhone users out there and there are a lot of other smartphones around, there’s still a considerable number of Blackberry owners that just cannot be disregarded.

And if this is indeed true, well, it’s not yet too late to fix the codes. After all, the even still runs until May. Hopefully it’s not too costly to do so.

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